Carboxylate dyes

ABSTRACT

This application relates to carboxylate dyes suitable for use in fabric care compositions and in the treatment of fabrics.

FIELD OF INVENTION

This invention relates to carboxylate dyes suitable for use in laundrycare compositions and in the treatment of fabrics.

BACKGROUND OF THE INVENTION

As textile substrates age, their color tends to fade or yellow due toexposure to light, air, soil, and natural degradation of the fibers thatcomprise the substrates. To counteract this unwanted effect, laundrydetergent manufacturers incorporate shading dyes into their products.The purpose of shading dyes is typically to counteract the fading andyellowing of the textile substrates by providing a blue-violet hue tothe laundered fabrics, reducing the visual impact of the yellowing.There are many disclosures of shading dyes in detergents. However,formulating detergent compositions with shading dyes is challenging: notonly do the compositions need to provide good product appearance, theyalso need to deposit the shading dyes evenly onto fabrics during thetreatment step and provide consistent hue throughout the productlife-cycle.

SUMMARY OF THE INVENTION

This invention relates to a laundry care composition comprising from0.00001 wt % to 0.5 wt % carboxylate dye having the structure of FormulaI:D-L-CO₂M  Formula Iwherein D is a dye moiety selected from benzodifuranes, methines,triphenylmethanes, naphthalimides, pyrazoles, naphthoquinones,anthraquinones and mono- and di-azo dyes and mixtures thereof, azo dyesbeing particularly preferred, wherein the compound D-H, preferably has amaximum extinction coefficient greater than about 1000 liter/mol/cm atthe λmax in the wavelength range from 400 nm to 750 nm in methanolsolution, preferably a maximum extinction coefficient from about 20,000to about 100,000 liter/mol/cm at the λmax in the wavelength range ofabout 540 nm to about 630 nm, and most preferably a maximum extinctioncoefficient from about 20,000 to about 65,000 liter/mol/cm at the λmaxin the wavelength range of about 560 nm to about 610 nm; and

L is an organic linking group preferably having a molecular weight from14 to 1000 Daltons or 14 to 600 or 28 to 300, preferably consistingessentially only of C, H and optionally additionally O and/or N, and inthe sequence of bonds starting from the carbonyl carbon of the C(O)OMgroup and ending at the dye moiety, any —(C_(a)(O)—O_(b))— groups areincorporated such that the oxygen atom O_(b) is encountered prior to thecarbonyl carbon C_(a), preferably L is a C₁₋₂₀ alkylene chain havingoptionally therein ether (—O—) and/or ester and/or amide links, thechain being optionally substituted for example with —OH, —CN, —NO₂,—SO₂CH₃, —Cl, —Br; and M is any suitable counterion, typically hydrogen,sodium or potassium ion.

In one aspect of the invention L may comprise Formula 2:

The present invention also comprises a method of treating a textile, themethod comprising the steps of (i) treating the textile with an aqueoussolution comprising a laundry care adjunct and from 1 ppb to 500 ppm ofa carboxylate dye; and (ii) rinsing and drying the textile, thecarboxylate dye comprising a dye having a structure of Formula I above.

DETAILED DESCRIPTION OF THE INVENTION

Definitions

As used herein, the term “alkoxy” is intended to include C₁-C₈ alkoxyand alkoxy derivatives of polyols having repeating units such asbutylene oxide, glycidol oxide, ethylene oxide or propylene oxide.

As used herein, unless otherwise specified, the terms “alkyl” and “alkylcapped” are intended to include C₁-C₁₈ alkyl groups, and in one aspect,C₁-C₆ alkyl groups.

As used herein, unless otherwise specified, the term “aryl” is intendedto include C₃-C₁₂ aryl groups.

As used herein, unless otherwise specified, the term “arylalkyl” isintended to include C₁-C₁₈ alkyl groups and, in one aspect, C₁-C₆ alkylgroups.

The terms “ethylene oxide,” “propylene oxide” and “butylene oxide” maybe shown herein by their typical designation of “EO,” “PO” and “BO,”respectively.

As used herein, the term “laundry care composition” includes, unlessotherwise indicated, granular, powder, liquid, gel, paste, unit dose,bar form and/or flake type washing agents and/or fabric treatmentcompositions, including but not limited to products for launderingfabrics, fabric softening compositions, fabric enhancing compositions,fabric freshening compositions, and other products for the care andmaintenance of fabrics, and combinations thereof. Such compositions maybe pre-treatment compositions for use prior to a washing step or may berinse added compositions, as well as cleaning auxiliaries, such asbleach additives and/or “stain-stick” or pre-treat compositions orsubstrate-laden products such as dryer added sheets.

As used herein, the term “detergent composition” is a sub-set of laundrycare composition and includes cleaning compositions including but notlimited to products for laundering fabrics. Such compositions may bepre-treatment composition for use prior to a washing step or may berinse added compositions, as well as cleaning auxiliaries, such asbleach additives and “stain-stick” or pre-treat types.

As used herein, “cellulosic substrates” are intended to include anysubstrate which comprises at least a majority by weight of cellulose.Cellulose may be found in wood, cotton, linen, jute, and hemp.Cellulosic substrates may be in the form of powders, fibers, pulp andarticles formed from powders, fibers and pulp. Cellulosic fibers,include, without limitation, cotton, rayon (regenerated cellulose),acetate (cellulose acetate), triacetate (cellulose triacetate), andmixtures thereof. Articles formed from cellulosic fibers include textilearticles such as fabrics. Articles formed from pulp include paper.

As used herein, the term “maximum extinction coefficient” is intended todescribe the molar extinction coefficient at the wavelength of maximumabsorption (also referred to herein as the maximum wavelength), in therange of 400 nanometers to 750 nanometers.

As used herein “average molecular weight” of the thiophene azocarboxylate dyes is reported as an average molecular weight, asdetermined by its molecular weight distribution: as a consequence oftheir manufacturing process, the thiophene azo carboxylate dyesdisclosed herein may contain a distribution of repeating units in theirpolymeric moiety.

The test methods disclosed in the Test Methods Section of the presentapplication should be used to determine the respective values of theparameters of Applicants' inventions.

As used herein, articles such as “a” and “an” when used in a claim, areunderstood to mean one or more of what is claimed or described.

As used herein, the terms “include/s” and “including” are meant to benon-limiting.

As used herein, the term “solid” includes granular, powder, bar andtablet product forms.

As used herein, the term “fluid” includes liquid, gel, paste and gasproduct forms.

Unless otherwise noted, all component or composition levels are inreference to the active portion of that component or composition, andare exclusive of impurities, for example, residual solvents orby-products, which may be present in commercially available sources ofsuch components or compositions.

All percentages and ratios are calculated by weight unless otherwiseindicated. All percentages and ratios are calculated based on the totalcomposition unless otherwise indicated.

Dye

Suitable dyes are selected from the group comprising carboxylate dyeshaving the structure of Formula 1:D-L-CO₂M  Formula 1wherein D is a dye moiety selected from benzodifuranes, methines,triphenylmethanes, naphthalimides, pyrazoles, naphthoquinones,anthraquinones and mono- and di-azo dyes and mixtures thereof, azo dyesbeing particularly preferred, wherein the compound D-H, preferably has amaximum extinction coefficient greater than about 1000 liter/mol/cm atthe λmax in the wavelength range from 400 nm to 750 nm in methanolsolution, preferably a maximum extinction coefficient from about 20,000to about 100,000 liter/mol/cm at the λmax in the wavelength range ofabout 540 nm to about 630 nm, and most preferably a maximum extinctioncoefficient from about 20,000 to about 65,000 liter/mol/cm at the λmaxin the wavelength range of about 560 nm to about 610 nm; and

L is an organic linking group preferably having a molecular weight from14 to 1000 Daltons or 14 to 600 or 28 to 300, preferably consistingessentially only of C, H and optionally additionally O and/or N, and inthe sequence of bonds starting from the carbonyl carbon of the C(O)OMgroup and ending at the dye moiety, any —(C_(a)(O)—O_(b))— groups areincorporated such that the oxygen atom O_(b) is encountered prior to thecarbonyl carbon C_(a), preferably L is a C₁₋₂₀ alkylene chain havingoptionally therein ether (—O—) and/or ester and/or amide links, thechain being optionally substituted for example with —OH, —CN, —NO₂,—SO₂CH₃, —Cl, —Br; and M is any suitable counterion, typically hydrogen,sodium or potassium ion.

In one aspect of the invention L may comprise Formula 2:

As examples of L there may be mentioned ethylene, trimethylene,tetramethylene, hexamethylene, isopropylene, decamethylene,hexadecamethylene and —(CH₂CH₂O)_(n)—CH₂—, where n is from 1 to 9.

In a preferred embodiment, the carboxylate dye comprises the structureof Formula 3:

wherein R is a C₁₋₂₀, or C₂₋₁₂ alkyl chain having optionally thereinether (—O—) and/or ester and/or amide links, the chain being optionallysubstituted for example with —OH, —CN, —NO₂, —SO₂CH₃, —Cl, —Br; R¹ andR² are independently selected and may be hydrogen but are preferablyeach independently selected from electron-withdrawing groups such as—CN, —NO₂, —SO₂CH₃, —Cl, —Br; Z is an electron-withdrawing grouppreferably selected from cyano, sulphamoyl, N:N-diethylsulphamoyl,N-ethylsulphamoyl, trifluoromethyl, ethylsulphonyl, nitro,N-methylsulphamoyl, chloro, bromo, most preferably Z is nitro; Y ishydrogen, lower (C₁₋₄) alkyl, halogen, —NHCOR, preferably H, CH₃, —Cl; Xis hydrogen, lower (C₁₋₄) alkoxy, and halogen, preferably H, methoxy,ethoxy and —Cl.

As examples of lower (C₁₋₄) alkyl and/or alkoxy (C₁₋₄) radicals theremay be mentioned methyl, ethyl, n-propyl, and n-butyl, ethoxy andmethoxy. As examples of the optionally substituted lower (C₁₋₄) alkylradicals represented by R there may be mentioned hydroxy lower alkylsuch as β-hydroxyethyl, cyano lower alkyl such as β-cyanoethyl, loweralkoxy lower alkyl such as β-(methoxy- or ethoxy-)ethyl andγ-methoxypropyl, aryl lower alkyl such as benzyl and β-phenyl-ethyl,lower alkoxycarbonyl lower alkyl such as β-methoxycarbonylethyl, andacyloxy lower alkyls such as β-acetoxyethyl.

The dye may comprise a dye of Formula 4 in which the Z, R, X, Y and Lgroups are as defined above:

In one aspect of the invention, the composition is in the form of asingle or multi-compartment unit dose laundry care composition.

In a further aspect, the carboxylate dye may have the structure:

wherein A is an aromatic moiety, preferably a sulfonic acid freearomatic moiety, selected from the group consisting of substitutedcarbocyclic and substituted heterocyclic moieties; X is independentlyselected from the group consisting of H, R⁶, OR⁶, Cl, Br, and mixturesthereof wherein R⁶ is independently selected from the group consistingof H, C₁-C₄ alkyl, and mixtures thereof; each R¹⁰ and R¹¹ isindependently selected from H and C₁-C₁₆ alkyl or alkenyl; preferably atleast one of R¹⁰ and R¹¹ is H, more preferably both are H; M is H or acharge balancing cation and L is an organic linking group preferablyhaving a molecular weight from 14 to 1000 Daltons or 14 to 600 or 14 to300, preferably consisting essentially only of C, H and optionallyadditionally O and/or N. R¹ and R² are independently selected and may beany suitable substituent having one or more carbon atoms and which willaccomplish the objects of the present invention. Typical of suchsubstituents that may be attached to the dyestuff radical are thehydroxyalkylenes, polymeric epoxides, such as the polyalkylene oxidesand copolymers thereof. Polymeric substituents are in one aspectpreferred. In this regard, polyalkylene oxides and copolymers of samewhich may be employed to provide the colorant of the present inventionare, without limitation, polyethylene oxides, polypropylene oxides,polybutylene oxides, copolymers of polyethylene oxides, polypropyleneoxides, polybutylene oxides, and other copolymers including blockcopolymers, in which a majority of the polymeric substituent ispolyethylene oxide, polypropylene oxide and/or polybutylene oxide.Further, such substituents generally have an average molecular weight inthe range of from 44 to about 2500, preferably from about 88 to about1400, but should not be so limited.

In one embodiment of Formula 5, the R¹ and R² may be selected such that:

-   -   a) R¹ and R² can independently be selected from        [(CH₂CR′HO)_(x)(CH₂CR″HO)_(y)H] wherein R′ is selected from the        group consisting of H, CH₃, CH₂O(CH₂CH₂O)_(z)H, and mixtures        thereof; wherein R″ is selected from the group consisting of H,        CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof; wherein x+y≦10,        preferably ≦5; wherein y≧1; and wherein z=0 to 5;    -   b) R¹=C₁₋₁₂ alkyl, C₆₋₁₀ aryl, C₇-C₂₂ aryl alkyl, and        R²=[CH₂CR′HO)_(x)(CH₂CR″HO)_(y)H] wherein R′ and R″ are as        defined above; wherein x+y≦20, preferably ≦10; wherein y≧1; and        wherein z=0 to 5;    -   c) R¹ and R² are independently selected from the group        consisting of linear or branched C₁-C₁₂ alkyl optionally        comprising one or more ether, ester, cyano, or amide moieties,        C₆₋₁₀ aryl, C₇-C₂₂ aryl alkyl optionally comprising one or more        ether, ester, cyano, or amide moieties, and Formula 6:

wherein each R³ is selected from the group consisting of phenyl and—CH₂OR⁵; each R⁴ is selected from the group consisting of H, C₁-C₄alkyl, and mixtures thereof; preferably R⁴ is H or methyl, even morepreferably H; wherein q is an integer from 0 to 50, preferably 1-25,even more preferably 1-10; and wherein each R⁵ is selected from thegroup consisting of C₁-C₁₆ linear or branched alkyl, C₆-C₁₄ aryl andC₇-C₁₆ arylalkyl; preferably R⁵ is selected from the group consisting ofmethyl, ethyl, propyl, isopropyl, butyl, sec-butyl, isobutyl, t-butyl,hexyl, 2-ethylhexyl, octyl, decyl, dodecyl, tetradecyl, hexadecyl,phenyl, benzyl, 2-phenylethyl, naphthyl and mixtures thereof;

In another embodiment of Formula 5, R¹ and R² may be selected such that:

-   -   (a) R¹ and R² are independently selected from the group        consisting of H, C₆H₁₁, or optionally substituted C₂-C₁₂ alkyl        chains having optionally therein ether (—O—) or ester links, the        chain being optionally substituted with Cl, Br, OH, CN, NO₂,        SO₂CH₃, and mixtures thereof, provided no more than one of R¹        and R² is H;    -   (b) R¹ is CH₂CH₂R⁷ and R² and is CH₂CH₂R⁸ and R⁷ and R⁸ are        independently selected from the group consisting of: H, CN, OH,        C₆H₅, —OCOR⁹ and —COOR⁹, wherein each R⁹ is independently        selected from: aryl and alkyl, preferably C₆H₅ or C₁₀H₇ aryl or        C₁-C₈ alkyl.

In a preferred embodiment of the carboxylate dye, the A group in Formula5 is a sulfonic acid-free aromatic carbocyclic moiety of Formula 7below:

wherein the asterisk indicates the point of attachment of the sulfonicacid free aromatic carbocyclic moiety to the azo nitrogen of Formula 5;Z, G¹, G² are each independently selected from H, Cl, Br, I, CN, NO₂,SO₂CH₃, and mixtures thereof, preferably Z is NO₂.

In a preferred embodiment of the present invention, the whitening agentis represented by Formula 8:

wherein A, X, R¹ and R² are as defined for Formula 5 above; Y is anorganic radical represented by Formula 9

wherein M is H or a charge balancing cation; the index m is 0, 1, 2 or3; the index n is 0, 1, 2 or 3; the sum of m+n is 1, 2 or 3; each R¹² isindependently selected from the group consisting of H and C₁-C₁₈ alkyl,C₂-C₁₈ alkenyl, C₇-C₁₈ arylalkyl or alkylaryl, and C₆-C₁₀ aryl, said R¹²groups optionally comprising one or more ether and/or hydroxyl moieties.In certain preferred embodiments, at least one R¹² is not H.

In yet another aspect, the whitening agent of the present invention maybe characterized by the following structure:

wherein Z, G¹, G², X, Y and R¹ and R² are as defined above.

Non-limiting examples of suitable carboxylate dyes for use in thepresent invention are illustrated by the structures (a) to (d) below:

wherein each R¹² is independently selected from the group consisting ofH and C₁-C₁₈ alkyl, C₂-C₁₈ alkenyl, C₇-C₁₈ arylalkyl or alkylaryl, andC₆-C₁₀ aryl, said R⁶ groups optionally comprising one or more etherand/or hydroxyl moieties. It may be preferred that R¹² is not H.

Particularly preferred anhydrides suitable for use in creating the Ymoiety in the instant invention include, but are not limited to, thefollowing: 3-(2-buten-1-yl)dihydro-2,5-furandione;3-(2-hexen-1-yl)dihydro-2,5-furandione;dihydro-3-(2-octen-1-yl)-2,5-furandione;dihydro-3-(2,7-octadien-1-yl)-2,5-furandione;dihydro-3-(2-nonen-1-yl)-2,5-furandione;3-(2-decen-1-yl)dihydro-2,5-furandione;3-(2E)-2-dodecen-1-yldihydro-2,5-furandione;dihydro-3-(2-tetradecen-1-yl)-2,5-furandione;3-(2-hexadecen-1-yl)dihydro-2,5-furandione;dihydro-3-(2-octadecen-1-yl)-2,5-furandione;3-hexyldihydro-3-methyl-2,5-furandione; 3-hexyldihydro-2,5-furandione;dihydro-3-(phenylmethyl)-2,5-furandione; 3-decyldihydro-2,5-furandione;dihydro-3,3-dimethyl-2,5-furandione; 3-ethyldihydro-2,5-furandione;dihydro-3-(2-propen-1-yl)-2,5-furandione;dihydro-3-octyl-2,5-furandione; dihydro-3-methyl-2,5-furandione;3-dodecyldihydro-2,5-furandione; dihydro-3-phenyl-2,5-furandione; anddihydro-2,5-furandione.

Such suitable anhydrides may be obtained from one or more of thefollowing: Sigma-Aldrich, St. Louis, Mo. 63178; City Chemical LLC, WestHaven, Conn. 06516; Ryan Scientific, Inc., Mt. Pleasant, S.C. 29465; TCIAmerica, Portland, Oreg. 97203; Aurora Fine Chemicals LLC, San Diego,Calif. 92126; Accel Pharmtech, LLC, East Brunswick, N.J. 08816; ABIChem, Munich, Germany; BOC Sciences, Shirley, N.Y. 11967; ChemSampCo,Inc., Dallas, Tex. 75220; Accel Pharmtech, LLC, East Brunswick, N.J.,08816; and Reagent World, Inc., Ontario, Calif. 91761

Other suitable carboxylate dyes for use in the present inventioninclude, but are not limited to those shown below, wherein R¹² is asdefined above:

It may be preferred that R¹² is not H.

DYE SYNTHESIS EXAMPLES Synthesis Example 1

C.I. Disperse Violet 55 (also known as Disperse Red 65) is converted toDye 1 using the hydrolysis procedure disclosed in EP 2085434 A1, Example11, followed by formation of the sodium salt via treatment with NaH inTHF (or treatment with Na2CO3 in water). The product is isolated as thesodium salt.

Synthesis Example 2

C. I. Disperse Blue 148 is converted to Dye 2 using the hydrolysisprocedure disclosed in EP 2085434 A1, Example 6. The product is isolatedas the sodium salt.

Synthesis Example 3

C. I. Disperse Blue 85 is converted to Dye 3 using the sequentialalkylation and hydrolysis procedures disclosed in EP 2085434 A1,Examples 5 and 6, respectively. The product is isolated as the sodiumsalt.

Synthesis Example 4

C. I. Disperse Blue 106 is converted to Dye 4 using the sequentialalkylation and hydrolysis procedures disclosed in EP 2085434 A1,Examples 5 and 6, respectively. The product is isolated as the sodiumsalt.

Synthesis Example 5

C. I. Disperse Blue 12 is converted to Dye 5 using the sequentialalkylation and hydrolysis procedures disclosed in EP 2085434 A1,Examples 5 and 6, respectively. The product is isolated as the sodiumsalt.

Synthesis Example 6

C. I. Disperse Blue 13 is converted to Dye 6 using the sequentialalkylation and hydrolysis procedures disclosed in EP 2085434 A1,Examples 5 and 6, respectively. The product is isolated as the sodiumsalt.

Synthesis Example 7

C. I. Disperse Blue 24 is converted to Dye 7 using the sequentialalkylation and hydrolysis procedures disclosed in EP 2085434 A1,Examples 5 and 6, respectively. The product is isolated as the sodiumsalt.

Synthesis Example 8

Dye 8′ is prepared according to the procedure disclosed in U.S. Pat. No.3,793,305, Example 4, except that N-(2-cyanoethyl)-N-hexyl-m-toluidineis used in place of N-(2-cyanoethyl)-N-ethyl-m-toluidine. Dye 8′ isconverted to Dye 8 according to the procedure described in Example 1above.

Synthesis Example 9

Dye 9 is prepared according to the sequence described in Example 8,except that N-(2-cyanoethyl)-N-decyl-m-toluidine is used in place ofN-(2-cyanoethyl)-N-ethyl-m-toluidine.

Synthesis Example 10

Dye 10′ is prepared according to the procedure disclosed in the Journalof the Society of Dyers and Colourists, 1984, 100(10), 316-19, exceptthat ethyl 3-[(N-hexyl-N-phenyl)amino]propionate is used in place ofN-Ethyl-N-2-(methoxycarbonyl)ethylaniline. Dye 10 is prepared from dye10′ using the hydrolysis procedure disclosed in EP 2085434 A1, Example6. The product is isolated as the sodium salt.

Synthesis Example 11

Dye 11 is prepared according to Example 1 of GB 1,428,395 using3-[(N-hexyl-N-phenyl)amino]propionic acid in place ofN-ethyl-N-(β-carboxyethyl)-m-toluidine.

Synthesis Example 12

Dye 12 is prepared according to Example 2 of GB 1,428,395 using3-[(N-hexyl-N-phenyl)amino]propionic acid in place ofN-ethyl-N-(β-carboxyethyl)-m-toluidine.

Synthesis Example 13

Dye 13′ is prepared according to the procedures described in WO2011/17719 A2 using15-(3-methylphenyl)-3,6,9,12-tetraoxa-15-azatetracosan-1-ol, which isprepared according to the procedure disclosed in WO 2011/017719 A2 forthe preparation of15-(3-methylphenyl)-3,6,9,12-tetraoxa-15-azaheptadecan-1-ol, except thatN-ethyl-m-toluidine is replaced by N-octyl-m-toluidine. Dye 13′ isconverted to Dye 13 using the sequential alkylation and hydrolysisprocedures disclosed in EP 2085434 A1, Examples 5 and 6, respectively.The product is isolated as the sodium salt.

Synthesis Example 14

Synthesis of Dye C (Formula 5)

N,N-Diethyl 1,3-benzenediamine (available from BOC Sciences, Shirley,N.Y., 11967) is acylated with dihydro-3-(2-octen-1-yl)-2,5-furandione(available from TCI America Fine Chemicals, Portland, Oreg., 97203)according to the general procedure described in U.S. Pat. No. 3,943,120,Column 10, Instruction 3 to provide the coupling Compound IV below(major regioisomer shown).

A minor amount of impurity resulting from attack of the amino group atthe more hindered carbonyl of the anhydride is expected. This impuritymay be removed or it may be carried forward resulting in a small amountof a second dye reflective of the minor regioisomer being present withthe indicated major regioisomer. Dye C′, the precursor to Dye C, isprepared according to the procedure described for the preparation of I.1in Dyes and Pigments 1994 24(3), p. 207, Section 2.1, replacingp-nitroaniline with 2-bromo-4-nitro-6-cyanoaniline and replacing dye I.2with Compound IV from above, followed by optional neutralization toobtain the sodium salt.

Dye C is prepared according to the procedure described for thepreparation of dye I.9 in Dyes and Pigments 1994 24(3), p. 207,replacing dye I.2 with Dye C′.

Dye C can be represented by Formula 11 below:

wherein R⁷ and R⁸ are each H and R¹² is oct-2-en-1-yl. Other dyesaccording to this Formula may be readily prepared, for example, byreplacing either dihydro-3-(2-octen-1-yl)-2,5-furandione with anypreferred anhydride as disclosed above, or by replacing N,N-diethyl1,3-benzenediamine with any other suitable 1,3-benzenediamine.

1,3-Benzenediamines suitable for replacing N,N-diethyl1,3-benzenediamine include, but are not limited to,N1-butyl-N1-propyl-1,3-benzenediamine;N1-ethyl-N1-[2-(1-methylethoxy)ethyl]-1,3-benzenediamine;5[(3-aminophenyl)ethylamino]-pentanenitrile;3-[(3-aminophenyl)(2-methoxyethyl)amino]-propanenitrile;4-[(3-aminophenyl)propylamino]-butanenitrile;N-(3-aminophenyl)-N-ethyl-β-alanine, methyl ester;N1-(3-methoxypropyl)-N1-propyl-1,3-benzenediamine;3-[(3-aminophenyl)ethylamino]-N-methylpropanamide;N1-ethyl-N1-(3-methoxypropyl)-1,3-benzenediamine;N1-(3,3-dimethylbutyl)-N1-ethyl-1,3-benzenediamine;N1-(2-methoxyethyl)-N1-propyl-1,3-benzenediamine;N1-ethyl-N1-pentyl-1,3-benzenediamine;N1-ethyl-N1-(2-phenylethyl)-1,3-benzenediamine;N1-(2-phenylethyl)-N1-propyl-1,3-benzenediamine;N1-ethyl-N1-octyl-1,3-benzenediamine;4-[(3-aminophenyl)ethylamino]butanoic acid, methyl ester;N1-[2-(3-methylbutoxy)ethyl]-N1-propyl-1,3-benzenediamine; 1N1-heptyl-N1-propyl-,3-benzenediamine;N1-ethyl-N1-heptyl-1,3-benzenediamine;N1-ethyl-N1-[2-(3-methylbutoxy)ethyl]-1,3-benzenediamine;N1-ethyl-N1-(3-phenylpropyl)-1,3-benzenediamine;5-[(3-aminophenyl)propylamino]pentanenitrile;N1-(2-methoxyethyl)-N1-(3-methoxypropyl)-1,3-benzenediamine;N1-(2-ethoxyethyl)-N1-propyl-1,3-benzenediamine;3-[(3-aminophenyl)ethylamino]propanenitrile;N1-ethyl-N1-(2-methoxyethyl)-1,3-benzenediamine;4-ethoxy-N3,N3-diethyl-1,3-benzenediamine;N1-ethyl-N1-propyl-1,3-benzenediamine;N1-butyl-N1-ethyl-1,3-benzenediamine;4-chloro-N3,N3-diethyl-1,3-benzenediamine;N1,N1-dipropyl-1,3-benzenediamine; N1,N1-dibutyl-1,3-benzenediamine;N1,N1-bis(2-methoxyethyl)-1,3-benzenediamine;2,2′-[(3-aminophenyl)imino]bis-ethanol, 1,1′-dibenzoate;4-[(3-aminophenyl)ethylamino]butanenitrile;N3,N3-diethyl-4-methoxy-1,3-benzenediamine, and mixtures thereof.

Additional 1,3-benzenediamines suitable for replacing N,N-diethyl1,3-benzenediamine include, but are not limited to,α,α′-[[(3-aminophenyl)imino]di-2,1-ethanediyl]bis[ω-hydroxy]poly(oxy-1,2-ethanediyl),prepared according to U.S. Pat. No. 5,135,972, Column 28, lines 25-45;N1-methyl-N1-(phenylmethyl)-1,3-benzenediamine;N1-(2-methoxyethyl)-N1-methyl-1,3-benzenediamine; 7-amino-3,4-dihydro-1(2H)-quinolineethanol; 4-chloro-N3,N3-dimethyl-1,3-benzenediamine;4-chloro-N3,N3-dipropyl-1,3-benzenediamine;4-chloro-N3,N3-diethyl-1,3-benzenediamine; N-(3-aminophenyl)-N-methylglycine, methyl ester; 4-methyl-3-(4-morpholinyl)benzenamine;4-methoxy-3-(4-morpholinyl)benzenamine;N1,N1-dipropyl-1,3-benzenediamine;1-ethyl-1,2,3,4-tetrahydro-7-quinolinamine;N1,N1-dibutyl-1,3-benzenediamine;3,4-dihydro-4-propyl-2H-1,4-benzoxazin-6-amine;N1,N1-bis(2-methoxyethyl)-1,3-benzenediamine;4-methoxy-N3,N3-dimethyl-1,3-benzenediamine;2,2′-[(3-aminophenyl)imino]bis-ethanol;2,2′-[(5-amino-2-methoxyphenyl)imino]bis-ethanol;N3,N3-diethyl-4-methyl-1,3-benzenediamine;N3-ethyl-N3,4-dimethyl-1,3-benzenediamine;2-[(3-aminophenyl)ethylamino]acetonitrile;4-[(3-aminophenyl)ethylamino]butanenitrile;6-amino-2,3-dihydro-4H-1,4-benzoxazine-4-ethanol;N1,N1-bis(phenylmethyl)-1,3-benzenediamine;N1,N1-diethyl-1,3-benzenediamine; N3,N3,4-trimethyl-1,3-benzenediamine;N3,N3-diethyl-4-methoxy-1,3-benzenediamine;N1,N1-dimethyl-1,3-benzenediamine; and mixtures thereof.

Such suitable 1,3-benzenediamines may be obtained from one or more ofthe following: Sigma-Aldrich, St. Louis, Mo. 63178; City Chemical LLC,West Haven, Conn. 06516; Ryan Scientific, Inc., Mt. Pleasant, S.C.29465; TCI America, Portland, Oreg. 97203; Aurora Fine Chemicals LLC,San Diego, Calif. 92126; Accel Pharmtech, LLC, East Brunswick, N.J.08816; ABI Chem, Munich, Germany; BOC Sciences, Shirley, N.Y. 11967;ChemSampCo, Inc., Dallas, Tex. 75220; Accel Pharmtech, LLC, EastBrunswick, N.J., 08816; and Reagent World, Inc., Ontario, Calif. 91761.

The carboxylate dye may be incorporated into the composition in the formof a mixture of reaction products formed by the organic synthesis routeused: such a reaction mixture will typically comprise a mixture of thedyes of formula I and often, in addition, reaction products of sidereactions and/or minor amounts of unreacted starting materials. Althoughit may be preferred to remove impurities other than the dyes as definedin formula I, it may not be necessary, so the mixture of reactionproducts may be used directly in a composition according to theinvention.

Typically the carboxylate dye or mixture of dyes of formula I will bepresent in the composition in an amount from 0.00001 to 5 wt % of thecomposition, more usually in an amount from 0.0001 to 1 wt % or to 0.5wt % of the composition.

Where the dye is first formed into a pre-mix, for example a particle orconcentrated liquid for incorporation into the composition, the dye maybe present at a level of from 0.001 or even 0.01 or greater, up to anamount of 2 wt %, or 10 wt % based on the weight of the pre-mix.

The compositions of the present invention typically comprises inaddition to the dye, one or more laundry care adjunct materials.

Laundry Care Adjunct Materials

Suitable adjuncts may be, for example to assist or enhance cleaningperformance, for treatment of the substrate to be cleaned, for exampleby softening or freshening, or to modify the aesthetics of thecomposition as is the case with perfumes, colorants, non-fabric-shadingdyes or the like. Suitable adjunct materials include, but are notlimited to, surfactants, builders, chelating agents, dye transferinhibiting agents, dispersants, enzymes, and enzyme stabilizers,catalytic materials, bleach activators, hydrogen peroxide, sources ofhydrogen peroxide, preformed peracids, polymeric dispersing agents, claysoil removal/anti-redeposition agents, brighteners, suds suppressors,dyes, hueing dyes, perfumes, perfume delivery systems, structureelasticizing agents, fabric softeners, carriers, hydrotropes, processingaids, solvents, additional dyes and/or pigments, some of which arediscussed in more detail below. In addition to the disclosure below,suitable examples of such other adjuncts and levels of use are found inU.S. Pat. Nos. 5,576,282, 6,306,812 B1 and 6,326,348 B1 that areincorporated by reference.

Additional Fabric Hueing Agents. Although it is not preferred toincorporate additional fabric shading dyes, in addition to the thiopheneazo dye, the composition may comprise one or more additional fabrichueing agents. Suitable fabric hueing agents include dyes, dye-clayconjugates, and pigments. Suitable dyes include those that deposit moreonto cotton textiles compared to deposition onto synthetic textiles suchas polyester and/or nylon. Further suitable dyes include those thatdeposit more onto synthetic fibres such as polyester and/or nyloncompared to cotton. Suitable dyes include small molecule dyes andpolymeric dyes. Suitable small molecule dyes include small molecule dyesselected from the group consisting of dyes falling into the Colour Index(C.I.) classifications of Direct Blue, Direct Red, Direct Violet, AcidBlue, Acid Red, Acid Violet, Basic Blue, Basic Violet and Basic Red, ormixtures thereof. Examples of small molecule dyes include those selectedfrom the group consisting of Colour Index (Society of Dyers andColourists, Bradford, UK) numbers Direct Violet 9, Direct Violet 35,Direct Violet 48, Direct Violet 51, Direct Violet 66, Direct Violet 99,Direct Blue 1, Direct Blue 71, Direct Blue 80, Direct Blue 279, Acid Red17, Acid Red 73, Acid Red 88, Acid Red 150, Acid Violet 15, Acid Violet17, Acid Violet 24, Acid Violet 43, Acid Red 52, Acid Violet 49, AcidViolet 50, Acid Blue 15, Acid Blue 17, Acid Blue 25, Acid Blue 29, AcidBlue 40, Acid Blue 45, Acid Blue 75, Acid Blue 80, Acid Blue 83, AcidBlue 90 and Acid Blue 113, Acid Black 1, Basic Violet 1, Basic Violet 3,Basic Violet 4, Basic Violet 10, Basic Violet 35, Basic Blue 3, BasicBlue 16, Basic Blue 22, Basic Blue 47, Basic Blue 66, Basic Blue 75,Basic Blue 159, small molecule dyes selected from the group consistingof Colour Index (Society of Dyers and Colourists, Bradford, UK) numbersAcid Violet 17, Acid Violet 43, Acid Red 52, Acid Red 73, Acid Red 88,Acid Red 150, Acid Blue 25, Acid Blue 29, Acid Blue 45, Acid Blue 113,Acid Black 1, Direct Blue 1, Direct Blue 71. Direct Violet smallmolecule dyes may be preferred. Dyes selected from the group consistingAcid Violet 17, Direct Blue 71, Direct Violet 51, Direct Blue 1, AcidRed 88, Acid Red 150, Acid Blue 29, Acid Blue 113 and mixtures thereofmay be preferred.

Suitable polymeric dyes include polymeric dyes selected from the groupconsisting of polymers containing covalently bound chromogens(dye-polymer conjugates) and polymers with chromogens co-polymerizedinto the backbone of the polymer and mixtures thereof, and polymericdyes selected from the group consisting of fabric-substantive colorantssold under the name of Liquitint® (Milliken, Spartanburg, S.C., USA),dye-polymer conjugates formed from at least one reactive dye and apolymer selected from the group consisting of polymers comprising amoiety selected from the group consisting of a hydroxyl moiety, aprimary amine moiety, a secondary amine moiety, a thiol moiety andmixtures thereof. In still another aspect, suitable polymeric dyesinclude polymeric dyes selected from the group consisting of Liquitint®(Milliken, Spartanburg, S.C., USA) Violet CT, carboxymethyl cellulose(CMC) conjugated with a reactive blue, reactive violet or reactive reddye such as CMC conjugated with C.I. Reactive Blue 19, sold by Megazyme,Wicklow, Ireland under the product name AZO-CM-CELLULOSE, product codeS-ACMC, alkoxylated triphenyl-methane polymeric colourants, alkoxylatedthiophene polymeric colourants, and mixtures thereof. Preferredadditional hueing dyes include the whitening agents found in WO 08/87497A1. These whitening agents may be characterized by the followingstructure (IV):

wherein R₁ and R₂ can independently be selected from:

a) [(CH₂CR′HO)_(x)CH₂CR″HO)_(y)H], wherein R′ is selected from the groupconsisting of H, CH₃, CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof; whereinR″ is selected from the group consisting of H, CH₂O(CH₂CH₂O)_(z)H, andmixtures thereof; wherein x+y≦5; wherein y≧1; and wherein z=0 to 5;

b) R₁=alkyl, aryl or aryl alkyl and R₂=[(CH₂CR′HO)_(x)(CH₂CR″HO)_(y)H]

wherein R′ is selected from the group consisting of H, CH₃,CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof; wherein R″ is selected fromthe group consisting of H, CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof;wherein x+y≦10; wherein y≧1; and wherein z=0 to 5;

c) R₁=[CH₂CH(OR₃)CH₂OR₄] and R₂=[CH₂CH(O R₃)CH₂O R₄]

wherein R₃ is selected from the group consisting of H, (CH₂CH₂O)_(z)H,and mixtures thereof; and wherein z=0 to 10;

wherein R₄ is selected from the group consisting of (C₁-C₁₆)alkyl, arylgroups, and mixtures thereof; and

d) wherein R₁ and R₂ can independently be selected from the aminoaddition product of styrene oxide, glycidyl methyl ether, isobutylglycidyl ether, isopropylglycidyl ether, t-butyl glycidyl ether,2-ethylhexylgycidyl ether, and glycidylhexadecyl ether, followed by theaddition of from 1 to 10 alkylene oxide units.

A preferred additional fabric hueing agent which may be incorporatedinto the compositions of the invention may be characterized by thefollowing structure (IV):

wherein R′ is selected from the group consisting of H, CH₃,CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof; wherein R″ is selected fromthe group consisting of H, CH₂O(CH₂CH₂O)_(z)H, and mixtures thereof;wherein x+y≦5; wherein y≧1; and wherein z=0 to 5.

A further preferred additional hueing dye may be characterized by thefollowing structure (V):

This dye is typically a mixture of compounds having an average of 3-10EO groups, preferably 5 EO groups per molecule.

Further additional shading dyes are those described in USPN 2008 34511A1 (Unilever). A preferred agent is “Solvent Violet 13”.

Suitable dye clay conjugates include dye clay conjugates selected fromthe group comprising at least one cationic/basic dye and a smectiteclay, and mixtures thereof. In another aspect, suitable dye clayconjugates include dye clay conjugates selected from the groupconsisting of one cationic/basic dye selected from the group consistingof C.I. Basic Yellow 1 through 108, C.I. Basic Orange 1 through 69, C.I.Basic Red 1 through 118, C.I. Basic Violet 1 through 51, C.I. Basic Blue1 through 164, C.I. Basic Green 1 through 14, C.I. Basic Brown 1 through23, CI Basic Black 1 through 11, and a clay selected from the groupconsisting of Montmorillonite clay, Hectorite clay, Saponite clay andmixtures thereof. In still another aspect, suitable dye clay conjugatesinclude dye clay conjugates selected from the group consisting of:Montmorillonite Basic Blue B7 C.I. 42595 conjugate, MontmorilloniteBasic Blue B9 C.I. 52015 conjugate, Montmorillonite Basic Violet V3 C.I.42555 conjugate, Montmorillonite Basic Green G1 C.I. 42040 conjugate,Montmorillonite Basic Red R1 C.I. 45160 conjugate, Montmorillonite C.I.Basic Black 2 conjugate, Hectorite Basic Blue B7 C.I. 42595 conjugate,Hectorite Basic Blue B9 C.I. 52015 conjugate, Hectorite Basic Violet V3C.I. 42555 conjugate, Hectorite Basic Green G1 C.I. 42040 conjugate,Hectorite Basic Red R1 C.I. 45160 conjugate, Hectorite C.I. Basic Black2 conjugate, Saponite Basic Blue B7 C.I. 42595 conjugate, Saponite BasicBlue B9 C.I. 52015 conjugate, Saponite Basic Violet V3 C.I. 42555conjugate, Saponite Basic Green G1 C.I. 42040 conjugate, Saponite BasicRed R1 C.I. 45160 conjugate, Saponite C.I. Basic Black 2 conjugate andmixtures thereof.

Suitable pigments include pigments selected from the group consisting offlavanthrone, indanthrone, chlorinated indanthrone containing from 1 to4 chlorine atoms, pyranthrone, dichloropyranthrone,monobromodichloropyranthrone, dibromodichloropyranthrone,tetrabromopyranthrone, perylene-3,4,9,10-tetracarboxylic acid diimide,wherein the imide groups may be unsubstituted or substituted byC₁-C₃-alkyl or a phenyl or heterocyclic radical, and wherein the phenyland heterocyclic radicals may additionally carry substituents which donot confer solubility in water, anthrapyrimidinecarboxylic acid amides,violanthrone, isoviolanthrone, dioxazine pigments, copper phthalocyaninewhich may contain up to 2 chlorine atoms per molecule, polychloro-copperphthalocyanine or polybromochloro-copper phthalocyanine containing up to14 bromine atoms per molecule and mixtures thereof. Particularlypreferred are Pigment Blues 15 to 20, especially Pigment Blue 15 and/or16. Other suitable pigments include those selected from the groupconsisting of Ultramarine Blue (C.I. Pigment Blue 29), UltramarineViolet (C.I. Pigment Violet 15) and mixtures thereof. Suitable hueingagents are described in more detail in U.S. Pat. No. 7,208,459 B2,WO2012/054835, WO2009/069077, WO2012/166768.

Encapsulates. The composition may comprise an encapsulate. In oneaspect, an encapsulate comprising a core, a shell having an inner andouter surface, said shell encapsulating said core. The core may compriseany laundry care adjunct, though typically the core may comprisematerial selected from the group consisting of perfumes; brighteners;dyes; insect repellants; silicones; waxes; flavors; vitamins; fabricsoftening agents; skin care agents in one aspect, paraffins; enzymes;anti-bacterial agents; bleaches; sensates; and mixtures thereof; andsaid shell may comprise a material selected from the group consisting ofpolyethylenes; polyamides; polyvinylalcohols, optionally containingother co-monomers; polystyrenes; polyisoprenes; polycarbonates;polyesters; polyacrylates; aminoplasts, in one aspect said aminoplastmay comprise a polyureas, polyurethane, and/or polyureaurethane, in oneaspect said polyurea may comprise polyoxymethyleneurea and/or melamineformaldehyde; polyolefins; polysaccharides, in one aspect saidpolysaccharide may comprise alginate and/or chitosan; gelatin; shellac;epoxy resins; vinyl polymers; water insoluble inorganics; silicone; andmixtures thereof. Preferred encapsulates comprise perfume. Preferredencapsulates comprise a shell which may comprise melamine formaldehydeand/or cross linked melamine formaldehyde. Preferred encapsulatescomprise a core material and a shell, said shell at least partiallysurrounding said core material, is disclosed. At least 75%, 85% or even90% of said encapsulates may have a fracture strength of from 0.2 MPa to10 MPa, and a benefit agent leakage of from 0% to 20%, or even less than10% or 5% based on total initial encapsulated benefit agent. Preferredare those in which at least 75%, 85% or even 90% of said encapsulatesmay have (i) a particle size of from 1 microns to 80 microns, 5 micronsto 60 microns, from 10 microns to 50 microns, or even from 15 microns to40 microns, and/or (ii) at least 75%, 85% or even 90% of saidencapsulates may have a particle wall thickness of from 30 nm to 250 nm,from 80 nm to 180 nm, or even from 100 nm to 160 nm. Formaldehydescavengers may be employed with the encapsulates, for example, in acapsule slurry and/or added to a composition before, during or after theencapsulates are added to such composition. Suitable capsules that canbe made by following the teaching of USPA 2008/0305982 A1; and/or USPA2009/0247449 A1. Alternatively, suitable capsules can be purchased fromAppleton Papers Inc. of Appleton, Wis. USA.

In a preferred aspect the composition may comprise a deposition aid,preferably in addition to encapsulates. Preferred deposition aids areselected from the group consisting of cationic and nonionic polymers.Suitable polymers include cationic starches, cationichydroxyethylcellulose, polyvinylformaldehyde, locust bean gum, mannans,xyloglucans, tamarind gum, polyethyleneterephthalate and polymerscontaining dimethylaminoethyl methacrylate, optionally with one or moremonomers selected from the group comprising acrylic acid and acrylamide.

Perfume. Preferred compositions of the invention comprise perfume.Typically the composition comprises a perfume that comprises one or moreperfume raw materials, selected from the group as described inWO08/87497. However, any perfume useful in a laundry care compositionmay be used. A preferred method of incorporating perfume into thecompositions of the invention is via an encapsulated perfume particlecomprising either a water-soluble hydroxylic compound ormelamine-formaldehyde or modified polyvinyl alcohol. In one aspect theencapsulate comprises (a) an at least partially water-soluble solidmatrix comprising one or more water-soluble hydroxylic compounds,preferably starch; and (b) a perfume oil encapsulated by the solidmatrix. In a further aspect the perfume may be pre-complexed with apolyamine, preferably a polyethylenimine so as to form a Schiff base.

Polymers. The composition may comprise one or more polymers. Examplesare optionally modified carboxymethylcellulose, poly(vinyl-pyrrolidone),poly (ethylene glycol), poly(vinyl alcohol),poly(vinylpyridine-N-oxide), poly(vinylimidazole), polycarboxylates suchas polyacrylates, maleic/acrylic acid copolymers and laurylmethacrylate/acrylic acid copolymers.

The composition may comprise one or more amphiphilic cleaning polymerssuch as the compound having the following general structure:bis((C₂H₅O)(C₂H₄O)n)(CH₃)—N⁺—C_(x)H_(2x)—N⁺—(CH₃)-bis((C₂H₅O)(C₂H₄O)n),wherein n=from 20 to 30, and x=from 3 to 8, or sulphated or sulphonatedvariants thereof. In one aspect, this polymer is sulphated orsulphonated to provide a zwitterionic soil suspension polymer.

The composition preferably comprises amphiphilic alkoxylated greasecleaning polymers which have balanced hydrophilic and hydrophobicproperties such that they remove grease particles from fabrics andsurfaces. Preferred amphiphilic alkoxylated grease cleaning polymerscomprise a core structure and a plurality of alkoxylate groups attachedto that core structure. These may comprise alkoxylatedpolyalkyleneimines, preferably having an inner polyethylene oxide blockand an outer polypropylene oxide block. Typically these may beincorporated into the compositions of the invention in amounts of from0.005 to 10 wt %, generally from 0.5 to 8 wt %.

Alkoxylated polycarboxylates such as those prepared from polyacrylatesare useful herein to provide additional grease removal performance. Suchmaterials are described in WO 91/08281 and PCT 90/01815. Chemically,these materials comprise polyacrylates having one ethoxy side-chain perevery 7-8 acrylate units. The side-chains are of the formula—(CH₂CH₂O)_(m)(CH₂)_(n)CH₃ wherein m is 2-3 and n is 6-12. Theside-chains are ester-linked to the polyacrylate “backbone” to provide a“comb” polymer type structure. The molecular weight can vary, but istypically in the range of about 2000 to about 50,000. Such alkoxylatedpolycarboxylates can comprise from about 0.05% to about 10%, by weight,of the compositions herein.

Mixtures of cosurfactants and other adjunct ingredients, areparticularly suited to be used with an amphiphilic graft co-polymer.Preferred amphiphilic graft co-polymer(s) comprise (i) polyethyeleneglycol backbone; and (ii) and at least one pendant moiety selected frompolyvinyl acetate, polyvinyl alcohol and mixtures thereof. A preferredamphiphilic graft co-polymer is Sokalan HP22, supplied from BASF.Suitable polymers include random graft copolymers, preferably a apolyvinyl acetate grafted polyethylene oxide copolymer having apolyethylene oxide backbone and multiple polyvinyl acetate side chains.The molecular weight of the polyethylene oxide backbone is preferablyabout 6000 and the weight ratio of the polyethylene oxide to polyvinylacetate is about 40 to 60 and no more than 1 grafting point per 50ethylene oxide units. Typically these are incorporated into thecompositions of the invention in amounts from 0.005 to 10 wt %, moreusually from 0.05 to 8 wt %. Preferably the composition comprises one ormore carboxylate polymer, such as a maleate/acrylate random copolymer orpolyacrylate homopolymer. In one aspect, the carboxylate polymer is apolyacrylate homopolymer having a molecular weight of from 4,000 Da to9,000 Da, or from 6,000 Da to 9,000 Da. Typically these are incorporatedinto the compositions of the invention in amounts from 0.005 to 10 wt %,or from 0.05 to 8 wt %.

Preferably the composition comprises one or more soil release polymers.Examples include soil release polymers having a structure as defined byone of the following Formulae (VI), (VII) or (VIII):—[(OCHR¹—CHR²)_(a)—O—OC—Ar—CO—]_(d)  (VI)—[(OCHR³—CHR⁴)_(b)—O—OC-sAr—CO—]_(e)  (VII)—[(OCHR⁵—CHR⁶)_(c)—OR⁷]_(f)  (VIII)

wherein:

a, b and c are from 1 to 200;

d, e and f are from 1 to 50;

Ar is a 1,4-substituted phenylene;

sAr is 1,3-substituted phenylene substituted in position 5 with SO₃Me;

Me is Li, K, Mg/2, Ca/2, Al/3, ammonium, mono-, di-, tri-, ortetraalkylammonium wherein the alkyl groups are C₁-C₁₈ alkyl or C₂-C₁₀hydroxyalkyl, or mixtures thereof;

R¹, R², R³, R⁴, R⁵ and R⁶ are independently selected from H or C₁-C₁₈ n-or iso-alkyl; and

R⁷ is a linear or branched C₁-C₁₈ alkyl, or a linear or branched C₂-C₃₀alkenyl, or a cycloalkyl group with 5 to 9 carbon atoms, or a C₈-C₃₀aryl group, or a C₆-C₃₀ arylalkyl group.

Suitable soil release polymers are polyester soil release polymers suchas Repel-o-tex polymers, including Repel-o-tex SF, SF-2 and SRP6supplied by Rhodia. Other suitable soil release polymers include Texcarepolymers, including Texcare SRA100, SRA300, SRN100, SRN170, SRN240,SRN300 and SRN325 supplied by Clariant. Other suitable soil releasepolymers are Marloquest polymers, such as Marloquest SL supplied bySasol.

Preferably the composition comprises one or more cellulosic polymer,including those selected from alkyl cellulose, alkyl alkoxyalkylcellulose, carboxyalkyl cellulose, alkyl carboxyalkyl cellulose.Preferred cellulosic polymers are selected from the group comprisingcarboxymethyl cellulose, methyl cellulose, methyl hydroxyethylcellulose, methyl carboxymethyl cellulose, and mixtures thereof. In oneaspect, the carboxymethyl cellulose has a degree of carboxymethylsubstitution from 0.5 to 0.9 and a molecular weight from 100,000 Da to300,000 Da.

Enzymes. Preferably the composition comprises one or more enzymes.Preferred enzymes provide cleaning performance and/or fabric carebenefits. Examples of suitable enzymes include, but are not limited to,hemicellulases, peroxidases, proteases, cellulases, xylanases, lipases,phospholipases, esterases, cutinases, pectinases, mannanases, pectatelyases, keratinases, reductases, oxidases, phenoloxidases,lipoxygenases, ligninases, pullulanases, tannases, pentosanases,malanases, β-glucanases, arabinosidases, hyaluronidase, chondroitinase,laccase, and amylases, or mixtures thereof. A typical combination is anenzyme cocktail that may comprise, for example, a protease and lipase inconjunction with amylase. When present in the composition, theaforementioned additional enzymes may be present at levels from about0.00001% to about 2%, from about 0.0001% to about 1% or even from about0.001% to about 0.5% enzyme protein by weight of the composition.

Proteases. Preferably the composition comprises one or more proteases.Suitable proteases include metalloproteases and serine proteases,including neutral or alkaline microbial serine proteases, such assubtilisins (EC 3.4.21.62). Suitable proteases include those of animal,vegetable or microbial origin. In one aspect, such suitable protease maybe of microbial origin. The suitable proteases include chemically orgenetically modified mutants of the aforementioned suitable proteases.In one aspect, the suitable protease may be a serine protease, such asan alkaline microbial protease or/and a trypsin-type protease. Examplesof suitable neutral or alkaline proteases include:

(a) subtilisins (EC 3.4.21.62), including those derived from Bacillus,such as Bacillus lentus, B. alkalophilus, B. subtilis, B.amyloliquefaciens, Bacillus pumilus and Bacillus gibsonii described inU.S. Pat. Nos. 6,312,936 B1, 5,679,630, 4,760,025, 7,262,042 andWO09/021,867.

(b) trypsin-type or chymotrypsin-type proteases, such as trypsin (e.g.,of porcine or bovine origin), including the Fusarium protease describedin WO 89/06270 and the chymotrypsin proteases derived from Cellumonasdescribed in WO 05/052161 and WO 05/052146.

(c) metalloproteases, including those derived from Bacillusamyloliquefaciens described in WO 07/044,993A2.

Preferred proteases include those derived from Bacillus gibsonii orBacillus Lentus.

Suitable commercially available protease enzymes include those soldunder the trade names Alcalase®, Savinase®, Primase®, Durazym®,Polarzyme®, Kannase®, Liquanase®, Liquanase Ultra®, Savinase Ultra®,Ovozyme®, Neutrase®, Everlase® and Esperase® by Novozymes A/S (Denmark),those sold under the tradename Maxatase®, Maxacal®, Maxapem®,Properase®, Purafect®, Purafect Prime®, Purafect Ox®, FN3®, FN4®,Excellase® and Purafect OXP® by Genencor International, those sold underthe tradename Opticlean® and Optimase® by Solvay Enzymes, thoseavailable from Henkel/Kemira, namely BLAP (sequence shown in FIG. 29 ofU.S. Pat. No. 5,352,604 with the following mutations S99D+S101R+S103A+V104I+G159S, hereinafter referred to as BLAP), BLAP R (BLAP withS3T+V4I+V199M+V205I+L217D), BLAP X (BLAP with S3T+V4I+V205I) and BLAPF49 (BLAP with S3T+V4I+A194P+V199M+V205I+L217D)—all from Henkel/Kemira;and KAP (Bacillus alkalophilus subtilisin with mutationsA230V+S256G+S259N) from Kao.

Amylases. Preferably the composition may comprise an amylase. Suitablealpha-amylases include those of bacterial or fungal origin. Chemicallyor genetically modified mutants (variants) are included. A preferredalkaline alpha-amylase is derived from a strain of Bacillus, such asBacillus licheniformis, Bacillus amyloliquefaciens, Bacillusstearothermophilus, Bacillus subtilis, or other Bacillus sp., such asBacillus sp. NCIB 12289, NCIB 12512, NCIB 12513, DSM 9375 (U.S. Pat. No.7,153,818) DSM 12368, DSMZ no. 12649, KSM AP1378 (WO 97/00324), KSM K36or KSM K38 (EP 1,022,334). Preferred amylases include:

(a) the variants described in WO 94/02597, WO 94/18314, WO96/23874 andWO 97/43424, especially the variants with substitutions in one or moreof the following positions versus the enzyme listed as SEQ ID No. 2 inWO 96/23874: 15, 23, 105, 106, 124, 128, 133, 154, 156, 181, 188, 190,197, 202, 208, 209, 243, 264, 304, 305, 391, 408, and 444.

(b) the variants described in U.S. Pat. No. 5,856,164 and WO99/23211, WO96/23873, WO00/60060 and WO 06/002643, especially the variants with oneor more substitutions in the following positions versus the AA560 enzymelisted as SEQ ID No. 12 in WO 06/002643:

26, 30, 33, 82, 37, 106, 118, 128, 133, 149, 150, 160, 178, 182, 186,193, 203, 214, 231, 256, 257, 258, 269, 270, 272, 283, 295, 296, 298,299, 303, 304, 305, 311, 314, 315, 318, 319, 339, 345, 361, 378, 383,419, 421, 437, 441, 444, 445, 446, 447, 450, 461, 471, 482, 484,preferably that also contain the deletions of D183* and G184*.

(c) variants exhibiting at least 90% identity with SEQ ID No. 4 inWO06/002643, the wild-type enzyme from Bacillus SP722, especiallyvariants with deletions in the 183 and 184 positions and variantsdescribed in WO 00/60060, which is incorporated herein by reference.

(d) variants exhibiting at least 95% identity with the wild-type enzymefrom Bacillus sp. 707 (SEQ ID NO:7 in U.S. Pat. No. 6,093,562),especially those comprising one or more of the following mutations M202,M208, S255, R172, and/or M261. Preferably said amylase comprises one ormore of M202L, M202V, M202S, M202T, M202I, M202Q, M202W, S255N and/orR172Q. Particularly preferred are those comprising the M202L or M202Tmutations.

(e) variants described in WO 09/149,130, preferably those exhibiting atleast 90% identity with SEQ ID NO: 1 or SEQ ID NO:2 in WO 09/149,130,the wild-type enzyme from Geobacillus Stearophermophilus or a truncatedversion thereof.

Suitable commercially available alpha-amylases include DURAMYL®,LIQUEZYME®, TERMAMYL®, TERMAMYL ULTRA®, NATALASE®, SUPRAMYL®,STAINZYME®, STAINZYME PLUS®, FUNGAMYL® and BAN® (Novozymes A/S,Bagsvaerd, Denmark), KEMZYM® AT 9000 Biozym Biotech Trading GmbHWehlistrasse 27b A-1200 Wien Austria, RAPIDASE®, PURASTAR®, ENZYSIZE®,OPTISIZE HT PLUS®, POWERASE® and PURASTAR OXAM® (Genencor InternationalInc., Palo Alto, Calif.) and KAM® (Kao, 14-10 Nihonbashi Kayabacho,1-chome, Chuo-ku Tokyo 103-8210, Japan). In one aspect, suitableamylases include NATALASE®, STAINZYME® and STAINZYME PLUS® and mixturesthereof.

Lipases. Preferably the invention comprises one or more lipases,including “first cycle lipases” such as those described in U.S. Pat. No.6,939,702 B1 and US PA 2009/0217464. Preferred lipases are first-washlipases. In one embodiment of the invention the composition comprises afirst wash lipase. First wash lipases includes a lipase which is apolypeptide having an amino acid sequence which: (a) has at least 90%identity with the wild-type lipase derived from Humicola lanuginosastrain DSM 4109; (b) compared to said wild-type lipase, comprises asubstitution of an electrically neutral or negatively charged amino acidat the surface of the three-dimensional structure within 15A of E1 orQ249 with a positively charged amino acid; and (c) comprises a peptideaddition at the C-terminal; and/or (d) comprises a peptide addition atthe N-terminal and/or (e) meets the following limitations: i) comprisesa negative amino acid in position E210 of said wild-type lipase; ii)comprises a negatively charged amino acid in the region corresponding topositions 90-101 of said wild-type lipase; and iii) comprises a neutralor negative amino acid at a position corresponding to N94 or saidwild-type lipase and/or has a negative or neutral net electric charge inthe region corresponding to positions 90-101 of said wild-type lipase.Preferred are variants of the wild-type lipase from Thermomyceslanuginosus comprising one or more of the T231R and N233R mutations. Thewild-type sequence is the 269 amino acids (amino acids 23-291) of theSwissprot accession number Swiss-Prot O59952 (derived from Thermomyceslanuginosus (Humicola lanuginosa)). Preferred lipases would includethose sold under the tradenames Lipex® and Lipolex® and Lipoclean®.

Endoglucanases. Other preferred enzymes include microbial-derivedendoglucanases exhibiting endo-beta-1,4-glucanase activity (E.C.3.2.1.4), including a bacterial polypeptide endogenous to a member ofthe genus Bacillus which has a sequence of at least 90%, 94%, 97% andeven 99% identity to the amino acid sequence SEQ ID NO:2 in U.S. Pat.No. 7,141,403B2) and mixtures thereof. Suitable endoglucanases are soldunder the tradenames Celluclean® and Whitezyme® (Novozymes A/S,Bagsvaerd, Denmark).

Pectate Lyases. Other preferred enzymes include pectate lyases soldunder the tradenames Pectawash®, Pectaway®, Xpect® and mannanases soldunder the tradenames Mannaway® (all from Novozymes A/S, Bagsvaerd,Denmark), and Purabrite® (Genencor International Inc., Palo Alto,Calif.).

Bleaching Agents. It may be preferred for the composition to compriseone or more bleaching agents. Suitable bleaching agents other thanbleaching catalysts include photobleaches, bleach activators, hydrogenperoxide, sources of hydrogen peroxide, pre-formed peracids and mixturesthereof. In general, when a bleaching agent is used, the compositions ofthe present invention may comprise from about 0.1% to about 50% or evenfrom about 0.1% to about 25% bleaching agent or mixtures of bleachingagents by weight of the subject composition. Examples of suitablebleaching agents include:

-   (1) photobleaches for example sulfonated zinc phthalocyanine    sulfonated aluminium phthalocyanines, xanthene dyes and mixtures    thereof;-   (2) pre-formed peracids: Suitable preformed peracids include, but    are not limited to compounds selected from the group consisting of    pre-formed peroxyacids or salts thereof typically a percarboxylic    acids and salts, percarbonic acids and salts, perimidic acids and    salts, peroxymonosulfuric acids and salts, for example, Oxone®, and    mixtures thereof. Suitable examples include peroxycarboxylic acids    or salts thereof, or peroxysulphonic acids or salts thereof. Typical    peroxycarboxylic acid salts suitable for use herein have a chemical    structure corresponding to the following chemical formula:

wherein: R¹⁴ is selected from alkyl, aralkyl, cycloalkyl, aryl orheterocyclic groups; the R¹⁴ group can be linear or branched,substituted or unsubstituted; having, when the peracid is hydrophobic,from 6 to 14 carbon atoms, or from 8 to 12 carbon atoms and, when theperacid is hydrophilic, less than 6 carbon atoms or even less than 4carbon atoms and Y is any suitable counter-ion that achieves electriccharge neutrality, preferably Y is selected from hydrogen, sodium orpotassium. Preferably, R¹⁴ is a linear or branched, substituted orunsubstituted C₆₋₉ alkyl. Preferably, the peroxyacid or salt thereof isselected from peroxyhexanoic acid, peroxyheptanoic acid, peroxyoctanoicacid, peroxynonanoic acid, peroxydecanoic acid, any salt thereof, or anycombination thereof. Particularly preferred peroxyacids arephthalimido-peroxy-alkanoic acids, in particular ε-phthalimido peroxyhexanoic acid (PAP). Preferably, the peroxyacid or salt thereof has amelting point in the range of from 30° C. to 60° C.

The pre-formed peroxyacid or salt thereof can also be a peroxysulphonicacid or salt thereof, typically having a chemical structurecorresponding to the following chemical formula:

wherein: R¹⁵ is selected from alkyl, aralkyl, cycloalkyl, aryl orheterocyclic groups; the R¹⁵ group can be linear or branched,substituted or unsubstituted; and Z is any suitable counter-ion thatachieves electric charge neutrality, preferably Z is selected fromhydrogen, sodium or potassium. Preferably R¹⁵ is a linear or branched,substituted or unsubstituted C₄₋₁₄, preferably C₆₋₁₄ alkyl. Preferablysuch bleach components may be present in the compositions of theinvention in an amount from 0.01 to 50%, most preferably from 0.1% to20%.

(3) sources of hydrogen peroxide, for example, inorganic perhydratesalts, including alkali metal salts such as sodium salts of perborate(usually mono- or tetra-hydrate), percarbonate, persulphate,perphosphate, persilicate salts and mixtures thereof. In one aspect ofthe invention the inorganic perhydrate salts are selected from the groupconsisting of sodium salts of perborate, percarbonate and mixturesthereof. When employed, inorganic perhydrate salts are typically presentin amounts of from 0.05 to 40 wt %, or 1 to 30 wt % of the overallfabric and home care product and are typically incorporated into suchfabric and home care products as a crystalline solid that may be coated.Suitable coatings include, inorganic salts such as alkali metalsilicate, carbonate or borate salts or mixtures thereof, or organicmaterials such as water-soluble or dispersible polymers, waxes, oils orfatty soaps; and

(4) bleach activators having R—(C═O)-L wherein R is an alkyl group,optionally branched, having, when the bleach activator is hydrophobic,from 6 to 14 carbon atoms, or from 8 to 12 carbon atoms and, when thebleach activator is hydrophilic, less than 6 carbon atoms or even lessthan 4 carbon atoms; and L is leaving group. Examples of suitableleaving groups are benzoic acid and derivatives thereof—especiallybenzene sulphonate. Suitable bleach activators include dodecanoyloxybenzene sulphonate, decanoyl oxybenzene sulphonate, decanoyloxybenzoic acid or salts thereof, 3,5,5-trimethyl hexanoyloxybenzenesulphonate, tetraacetyl ethylene diamine (TAED) and nonanoyloxybenzenesulphonate (NOBS). Suitable bleach activators are also disclosed in WO98/17767. While any suitable bleach activator may be employed, in oneaspect of the invention the subject composition may comprise NOBS, TAEDor mixtures thereof.

-   (5) Bleach Catalysts. The compositions of the present invention may    also include one or more bleach catalysts capable of accepting an    oxygen atom from a peroxyacid and/or salt thereof, and transferring    the oxygen atom to an oxidizeable substrate. Suitable bleach    catalysts include, but are not limited to: iminium cations and    polyions; iminium zwitterions; modified amines; modified amine    oxides; N-sulphonyl imines; N-phosphonyl imines; N-acyl imines;    thiadiazole dioxides; perfluoroimines; cyclic sugar ketones and    alpha amino-ketones and mixtures thereof. Suitable alpha amino    ketones are for example as described in WO 2012/000846 A1, WO    2008/015443 A1, and WO 2008/014965 A1. Suitable mixtures are as    described in USPA 2007/0173430 A1.

Without wishing to be bound by theory, the inventors believe thatcontrolling the electrophilicity and hydrophobicity in this abovedescribed manner enables the bleach ingredient to be deliveredsubstantially only to areas of the fabric that are more hydrophobic, andthat contain electron rich soils, including visible chromophores, thatare susceptible to bleaching by highly electrophilic oxidants.

In one aspect, the bleach catalyst has a structure corresponding togeneral formula below:

wherein R¹³ is selected from the group consisting of 2-ethylhexyl,2-propylheptyl, 2-butyloctyl, 2-pentylnonyl, 2-hexyldecyl, n-dodecyl,n-tetradecyl, n-hexadecyl, n-octadecyl, iso-nonyl, iso-decyl,iso-tridecyl and iso-pentadecyl;

(6) The composition may preferably comprise catalytic metal complexes.One preferred type of metal-containing bleach catalyst is a catalystsystem comprising a transition metal cation of defined bleach catalyticactivity, such as copper, iron, titanium, ruthenium, tungsten,molybdenum, or manganese cations, an auxiliary metal cation havinglittle or no bleach catalytic activity, such as zinc or aluminumcations, and a sequestrate having defined stability constants for thecatalytic and auxiliary metal cations, particularlyethylenediaminetetraacetic acid,ethylenediaminetetra(methylenephosphonic acid) and water-soluble saltsthereof. Such catalysts are disclosed in U.S. Pat. No. 4,430,243.

If desired, the compositions herein can be catalyzed by means of amanganese compound. Such compounds and levels of use are well known inthe art and include, for example, the manganese-based catalystsdisclosed in U.S. Pat. No. 5,576,282.

Cobalt bleach catalysts useful herein are known, and are described, forexample, in U.S. Pat. Nos. 5,597,936; 5,595,967. Such cobalt catalystsare readily prepared by known procedures, such as taught for example inU.S. Pat. Nos. 5,597,936, and 5,595,967.

Compositions herein may also suitably include a transition metal complexof ligands such as bispidones (WO 05/042532 A1) and/or macropolycyclicrigid ligands—abbreviated as “MRLs”. As a practical matter, and not byway of limitation, the compositions and processes herein can be adjustedto provide on the order of at least one part per hundred million of theactive MRL species in the aqueous washing medium, and will typicallyprovide from about 0.005 ppm to about 25 ppm, from about 0.05 ppm toabout 10 ppm, or even from about 0.1 ppm to about 5 ppm, of the MRL inthe wash liquor.

Suitable transition-metals in the instant transition-metal bleachcatalyst include, for example, manganese, iron and chromium. SuitableMRLs include 5,12-diethyl-1,5,8,12-tetraazabicyclo[6.6.2]hexadecane.

Suitable transition metal MRLs are readily prepared by known procedures,such as taught for example in WO 00/32601, and U.S. Pat. No. 6,225,464.

When present, the source of hydrogen peroxide/peracid and/or bleachactivator is generally present in the composition in an amount of fromabout 0.1 to about 60 wt %, from about 0.5 to about 40 wt % or even fromabout 0.6 to about 10 wt % based on the fabric and home care product.One or more hydrophobic peracids or precursors thereof may be used incombination with one or more hydrophilic peracid or precursor thereof.

Typically hydrogen peroxide source and bleach activator will beincorporated together. The amounts of hydrogen peroxide source andperacid or bleach activator may be selected such that the molar ratio ofavailable oxygen (from the peroxide source) to peracid is from 1:1 to35:1, or even 2:1 to 10:1.

Surfactant. Preferably the composition comprises a surfactant orsurfactant system. The surfactant can be selected from nonionic,anionic, cationic, amphoteric, ampholytic, amphiphilic, zwitterionic,semi-polar nonionic surfactants and mixtures thereof. Preferredcompositions comprise a mixture of surfactants/surfactant system.Preferred surfactant systems comprise one or more anionic surfactants,most preferably in combination with a co-surfactant, most preferably anonionic and/or amphoteric and/or zwitterionic surfactant. Preferredsurfactant systems comprise both anionic and nonionic surfactant,preferably in weight ratios from 90:1 to 1:90. In some instances aweight ratio of anionic to nonionic surfactant of at least 1:1 ispreferred. However a ratio below 10:1 may be preferred. When present,the total surfactant level is preferably from 0.1% to 60%, from 1% to50% or even from 5% to 40% by weight of the subject composition.

Preferably the composition comprises an anionic detersive surfactant,preferably sulphate and/or sulphonate surfactants. Preferred examplesinclude alkyl benzene sulphonates, alkyl sulphates and alkyl alkoxylatedsulphates. Preferred sulphonates are C₁₀₋₁₃ alkyl benzene sulphonate.Suitable alkyl benzene sulphonate (LAS) may be obtained, by sulphonatingcommercially available linear alkyl benzene (LAB); suitable LAB includeslow 2-phenyl LAB, such as those supplied by Sasol under the tradenameIsochem® or those supplied by Petresa under the tradename Petrelab®,other suitable LAB include high 2-phenyl LAB, such as those supplied bySasol under the tradename Hyblene®. A suitable anionic detersivesurfactant is alkyl benzene sulphonate that is obtained by DETALcatalyzed process, although other synthesis routes, such as HF, may alsobe suitable. In one aspect a magnesium salt of LAS is used.

Preferred sulphate detersive surfactants include alkyl sulphate,typically C₈₋₁₈ alkyl sulphate, or predominantly C₁₂ alkyl sulphate. Afurther preferred alkyl sulphate is alkyl alkoxylated sulphate,preferably a C₈₋₁₈ alkyl alkoxylated sulphate. Preferably thealkoxylating group is an ethoxylating group. Typically the alkylalkoxylated sulphate has an average degree of alkoxylation of from 0.5to 30 or 20, or from 0.5 to 10. Particularly preferred are C₈₋₁₈ alkylethoxylated sulphate having an average degree of ethoxylation of from0.5 to 10, from 0.5 to 7, from 0.5 to 5 or even from 0.5 to 3.

The alkyl sulphate, alkyl alkoxylated sulphate and alkyl benzenesulphonates may be linear or branched, substituted or un-substituted.When the surfactant is branched, preferably the surfactant will comprisea mid-chain branched sulphate or sulphonate surfactant. Preferably thebranching groups comprise C₁₋₄ alkyl groups, typically methyl and/orethyl groups.

Preferably the composition comprises a nonionic detersive surfactant.Suitable non-ionic surfactants are selected from the group consistingof: C₈-C₁₈ alkyl ethoxylates, such as, NEODOL® non-ionic surfactantsfrom Shell; C₆-C₁₂ alkyl phenol alkoxylates wherein the alkoxylate unitsmay be ethyleneoxy units, propyleneoxy units or a mixture thereof;C₁₂-C₁₈ alcohol and C₆-C₁₂ alkyl phenol condensates with ethyleneoxide/propylene oxide block polymers such as Pluronic® from BASF;C₁₄-C₂₂ mid-chain branched alcohols; C₁₄-C₂₂ mid-chain branched alkylalkoxylates, typically having an average degree of alkoxylation of from1 to 30; alkylpolysaccharides, in one aspect, alkylpolyglycosides;polyhydroxy fatty acid amides; ether capped poly(oxyalkylated) alcoholsurfactants; and mixtures thereof.

Suitable non-ionic detersive surfactants include alkyl polyglucosideand/or an alkyl alkoxylated alcohol.

In one aspect, non-ionic detersive surfactants include alkyl alkoxylatedalcohols, in one aspect C₈₋₁₈ alkyl alkoxylated alcohol, for example aC₈₋₁₈ alkyl ethoxylated alcohol, the alkyl alkoxylated alcohol may havean average degree of alkoxylation of from 1 to 80, preferably from 1 to50, most preferably from 1 to 30, from 1 to 20, or from 1 to 10. In oneaspect, the alkyl alkoxylated alcohol may be a C₈₋₁₈ alkyl ethoxylatedalcohol having an average degree of ethoxylation of from 1 to 10, from 1to 7, more from 1 to 5 or from 3 to 7, or even below 3 or 2. The alkylalkoxylated alcohol can be linear or branched, and substituted orun-substituted.

Suitable nonionic surfactants include those with the tradename Lutensol®from BASF.

Suitable cationic detersive surfactants include alkyl pyridiniumcompounds, alkyl quaternary ammonium compounds, alkyl quaternaryphosphonium compounds, alkyl ternary sulphonium compounds, and mixturesthereof.

Suitable cationic detersive surfactants are quaternary ammoniumcompounds having the general formula:(R)(R₁)(R₂)(R₃)N⁺X⁻

wherein, R is a linear or branched, substituted or unsubstituted C₆₋₁₈alkyl or alkenyl moiety, R₁ and R₂ are independently selected frommethyl or ethyl moieties, R₃ is a hydroxyl, hydroxymethyl or ahydroxyethyl moiety, X is an anion which provides charge neutrality,suitable anions include: halides, for example chloride; sulphate; andsulphonate. Suitable cationic detersive surfactants are mono-C₆₋₁₈ alkylmono-hydroxyethyl di-methyl quaternary ammonium chlorides. Highlysuitable cationic detersive surfactants are mono-C₈₋₁₀ alkylmono-hydroxyethyl di-methyl quaternary ammonium chloride, mono-C₁₀₋₁₂alkyl mono-hydroxyethyl di-methyl quaternary ammonium chloride andmono-C₁₀ alkyl mono-hydroxyethyl di-methyl quaternary ammonium chloride.

Suitable amphoteric/zwitterionic surfactants include amine oxides andbetaines.

Amine-neutralized anionic surfactants—Anionic surfactants of the presentinvention and adjunct anionic cosurfactants, may exist in an acid form,and said acid form may be neutralized to form a surfactant salt which isdesirable for use in the present detergent compositions. Typical agentsfor neutralization include the metal counterion base such as hydroxides,eg, NaOH or KOH. Further preferred agents for neutralizing anionicsurfactants of the present invention and adjunct anionic surfactants orcosurfactants in their acid forms include ammonia, amines, oralkanolamines. Alkanolamines are preferred. Suitable non-limitingexamples including monoethanolamine, diethanolamine, triethanolamine,and other linear or branched alkanolamines known in the art; forexample, highly preferred alkanolamines include 2-amino-1-propanol,1-aminopropanol, monoisopropanolamine, or 1-amino-3-propanol. Amineneutralization may be done to a full or partial extent, e.g. part of theanionic surfactant mix may be neutralized with sodium or potassium andpart of the anionic surfactant mix may be neutralized with amines oralkanolamines.

Builders. Preferably the composition comprises one or more builders or abuilder system. When a builder is used, the composition of the inventionwill typically comprise at least 1%, from 2% to 60% builder. It may bepreferred that the composition comprises low levels of phosphate saltand/or zeolite, for example from 1 to 10 or 5 wt %. The composition mayeven be substantially free of strong builder; substantially free ofstrong builder means “no deliberately added” zeolite and/or phosphate.Typical zeolite builders include zeolite A, zeolite P and zeolite MAP. Atypical phosphate builder is sodium tri-polyphosphate.

Chelating Agent. Preferably the composition comprises chelating agentsand/or crystal growth inhibitor. Suitable molecules include copper, ironand/or manganese chelating agents and mixtures thereof. Suitablemolecules include aminocarboxylates, aminophosphonates, succinates,salts thereof, and mixtures thereof. Non-limiting examples of suitablechelants for use herein include ethylenediaminetetracetates,N-(hydroxyethyl)ethylenediaminetriacetates, nitrilotriacetates,ethylenediamine tetraproprionates, triethylenetetraaminehexacetates,diethylenetriamine-pentaacetates, ethanoldiglycines,ethylenediaminetetrakis (methylenephosphonates), diethylenetriaminepenta(methylene phosphonic acid) (DTPMP), ethylenediamine disuccinate(EDDS), hydroxyethanedimethylenephosphonic acid (HEDP),methylglycinediacetic acid (MGDA), diethylenetriaminepentaacetic acid(DTPA), salts thereof, and mixtures thereof. Other nonlimiting examplesof chelants of use in the present invention are found in U.S. Pat. Nos.7,445,644, 7,585,376 and 2009/0176684A1. Other suitable chelating agentsfor use herein are the commercial DEQUEST series, and chelants fromMonsanto, DuPont, and Nalco, Inc.

Dye Transfer Inhibitor (DTI). The composition may comprise one or moredye transfer inhibiting agents. In one embodiment of the invention theinventors have surprisingly found that compositions comprising polymericdye transfer inhibiting agents in addition to the specified dye giveimproved performance. This is surprising because these polymers preventdye deposition. Suitable dye transfer inhibitors include, but are notlimited to, polyvinylpyrrolidone polymers, polyamine N-oxide polymers,copolymers of N-vinylpyrrolidone and N-vinylimidazole,polyvinyloxazolidones and polyvinylimidazoles or mixtures thereof.Suitable examples include PVP-K15, PVP-K30, ChromaBond S-400, ChromaBondS-403E and Chromabond S-100 from Ashland Aqualon, and Sokalan HP165,Sokalan HP50, Sokalan HP53, Sokalan HP59, Sokalan® HP 56K, Sokalan® HP66 from BASF. Other suitable DTIs are as described in WO2012/004134.When present in a subject composition, the dye transfer inhibitingagents may be present at levels from about 0.0001% to about 10%, fromabout 0.01% to about 5% or even from about 0.1% to about 3% by weight ofthe composition.

Fluorescent Brightener. Preferably the composition comprises one or morefluorescent brightener. Commercial optical brighteners which may beuseful in the present invention can be classified into subgroups, whichinclude, but are not limited to, derivatives of stilbene, pyrazoline,coumarin, carboxylic acid, methinecyanines,dibenzothiophene-5,5-dioxide, azoles, 5- and 6-membered-ringheterocycles, and other miscellaneous agents. Particularly preferredbrighteners are selected from: sodium 2(4-styryl-3-sulfophenyl)-2H-napthol[1,2-d]triazole, disodium 4,4′-bis{[(4-anilino-6-(N methyl-N-2 hydroxyethyl)amino 1, 3,5-triazin-2-yl)]amino}stilbene-2-2-disulfonate, disodium 4,4′-bis{[(4-anilino-6-morpholino-1, 3,5-triazin-2-yl)]amino}stilbene-2-2′disulfonate, and disodium4,4′-bis(2-sulfostyryl)biphenyl. Other examples of such brighteners aredisclosed in “The Production and Application of Fluorescent BrighteningAgents”, M. Zahradnik, Published by John Wiley & Sons, New York (1982).Specific nonlimiting examples of optical brighteners which are useful inthe present compositions are those identified in U.S. Pat. Nos.4,790,856 and 3,646,015.

A preferred brightener has the structure below:

Suitable fluorescent brightener levels include lower levels of fromabout 0.01, from about 0.05, from about 0.1 or even from about 0.2 wt %to upper levels of 0.5 or even 0.75 wt %.

In one aspect the brightener may be loaded onto a clay to form aparticle.

Preferred brighteners are totally or predominantly (typically at least50 wt %, at least 75 wt %, at least 90 wt %, at least 99 wt %), inalpha-crystalline form. A highly preferred brightener comprises C.I.fluorescent brightener 260, preferably having the following structure:

This can be particularly useful as it dissolves well in cold water, forexample below 30 or 25 or even 20° C.

Preferably brighteners are incorporated in the composition in micronizedparticulate form, most preferably having a weight average primaryparticle size of from 3 to 30 micrometers, from 3 micrometers to 20micrometers, or from 3 to 10 micrometers.

The composition may comprise C.I. fluorescent brightener 260 inbeta-crystalline form, and the weight ratio of: (i) C.I. fluorescentbrightener 260 in alpha-crystalline form, to (ii) C.I. fluorescentbrightener 260 in beta-crystalline form may be at least 0.1, or at least0.6.

BE680847 relates to a process for making C.I fluorescent brightener 260in alpha-crystalline form.

Silicate Salts. The composition may preferably also contain silicatesalts, such as sodium or potassium silicate. The composition maycomprise from 0 wt % to less than 10 wt % silicate salt, to 9 wt %, orto 8 wt %, or to 7 wt %, or to 6 wt %, or to 5 wt %, or to 4 wt %, or to3 wt %, or even to 2 wt %, and preferably from above 0 wt %, or from 0.5wt %, or even from 1 wt % silicate salt. A suitable silicate salt issodium silicate.

Dispersants. The composition may preferably also contain dispersants.Suitable water-soluble organic materials include the homo- orco-polymeric acids or their salts, in which the polycarboxylic acidcomprises at least two carboxyl radicals separated from each other bynot more than two carbon atoms.

Enzyme Stabilisers. The composition may preferably comprise enzymestabilizers. Any conventional enzyme stabilizer may be used, for exampleby the presence of water-soluble sources of calcium and/or magnesiumions in the finished fabric and home care products that provide suchions to the enzymes. In case of aqueous compositions comprisingprotease, a reversible protease inhibitor, such as a boron compoundincluding borate, or preferably 4-formyl phenylboronic acid,phenylboronic acid and derivatives thereof, or compounds such as calciumformate, sodium formate and 1,2-propane diol can be added to furtherimprove stability.

Solvent System. The solvent system in the present compositions can be asolvent system containing water alone or mixtures of organic solventseither without or preferably with water. Preferred organic solventsinclude 1,2-propanediol, ethanol, glycerol, dipropylene glycol, methylpropane diol and mixtures thereof. Other lower alcohols, C1-C4alkanolamines such as monoethanolamine and triethanolamine, can also beused. Solvent systems can be absent, for example from anhydrous solidembodiments of the invention, but more typically are present at levelsin the range of from about 0.1% to about 98%, preferably at least about1% to about 50%, more usually from about 5% to about 25%.

In some embodiments of the invention, the composition is in the form ofa structured liquid. Such structured liquids can either be internallystructured, whereby the structure is formed by primary ingredients (e.g.surfactant material) and/or externally structured by providing a threedimensional matrix structure using secondary ingredients (e.g. polymers,clay and/or silicate material), for use e.g. as thickeners. Thecomposition may comprise a structurant, preferably from 0.01 wt % to 5wt %, from 0.1 wt % to 2.0 wt % structurant. Examples of suitablestructurants are given in US2006/0205631A1, US2005/0203213A1, U.S. Pat.Nos. 7,294,611, 6,855,680. The structurant is typically selected fromthe group consisting of diglycerides and triglycerides, ethylene glycoldistearate, microcrystalline cellulose, cellulose-based materials,microfiber cellulose, hydrophobically modified alkali-swellableemulsions such as Polygel W30 (3VSigma), biopolymers, xanthan gum,gellan gum, hydrogenated castor oil, derivatives of hydrogenated castoroil such as non-ethoxylated derivatives thereof and mixtures thereof, inparticular, those selected from the group of hydrogenated castor oil,derivatives of hydrogenated castor oil, microfibullar cellulose,hydroxyfunctional crystalline materials, long chain fatty alcohols,12-hydroxystearic acids, clays and mixtures thereof. A preferredstructurant is described in. U.S. Pat. No. 6,855,680 which definessuitable hydroxyfunctional crystalline materials in detail. Preferred ishydrogenated castor oil. Non-limiting examples of useful structurantsinclude. Such structurants have a thread-like structuring system havinga range of aspect ratios. Other suitable structurants and the processesfor making them are described in WO2010/034736.

The composition of the present invention may comprise a high meltingpoint fatty compound. The high melting point fatty compound usefulherein has a melting point of 25° C. or higher, and is selected from thegroup consisting of fatty alcohols, fatty acids, fatty alcoholderivatives, fatty acid derivatives, and mixtures thereof. Suchcompounds of low melting point are not intended to be included in thissection. Non-limiting examples of the high melting point compounds arefound in International Cosmetic Ingredient Dictionary, Fifth Edition,1993, and CTFA Cosmetic Ingredient Handbook, Second Edition, 1992. Whenpresent, the high melting point fatty compound is preferably included inthe composition at a level of from 0.1% to 40%, preferably from 1% to30%, more preferably from 1.5% to 16% by weight of the composition, from1.5% to 8% in view of providing improved conditioning benefits such asslippery feel during the application to wet hair, softness andmoisturized feel on dry hair.

Cationic Polymer. The compositions of the present invention may containa cationic polymer. Concentrations of the cationic polymer in thecomposition typically range from 0.05% to 3%, in another embodiment from0.075% to 2.0%, and in yet another embodiment from 0.1% to 1.0%.Suitable cationic polymers will have cationic charge densities of atleast 0.5 meq/gm, in another embodiment at least 0.9 meq/gm, in anotherembodiment at least 1.2 meq/gm, in yet another embodiment at least 1.5meq/gm, but in one embodiment also less than 7 meq/gm, and in anotherembodiment less than 5 meq/gm, at the pH of intended use of thecomposition, which pH will generally range from pH 3 to pH 9, in oneembodiment between pH 4 and pH 8. Herein, “cationic charge density” of apolymer refers to the ratio of the number of positive charges on thepolymer to the molecular weight of the polymer. The average molecularweight of such suitable cationic polymers will generally be between10,000 and 10 million, in one embodiment between 50,000 and 5 million,and in another embodiment between 100,000 and 3 million.

Suitable cationic polymers for use in the compositions of the presentinvention contain cationic nitrogen-containing moieties such asquaternary ammonium or cationic protonated amino moieties. Any anioniccounterions can be used in association with the cationic polymers solong as the polymers remain soluble in water, in the composition, or ina coacervate phase of the composition, and so long as the counterionsare physically and chemically compatible with the essential componentsof the composition or do not otherwise unduly impair productperformance, stability or aesthetics. Nonlimiting examples of suchcounterions include halides (e.g., chloride, fluoride, bromide, iodide),sulfate and methylsulfate.

Nonlimiting examples of such polymers are described in the CTFA CosmeticIngredient Dictionary, 3rd edition, edited by Estrin, Crosley, andHaynes, (The Cosmetic, Toiletry, and Fragrance Association, Inc.,Washington, D.C. (1982)).

Other suitable cationic polymers for use in the composition includepolysaccharide polymers, cationic guar gum derivatives, quaternarynitrogen-containing cellulose ethers, synthetic polymers, copolymers ofetherified cellulose, guar and starch. When used, the cationic polymersherein are either soluble in the composition or are soluble in a complexcoacervate phase in the composition formed by the cationic polymer andthe anionic, amphoteric and/or zwitterionic surfactant componentdescribed hereinbefore. Complex coacervates of the cationic polymer canalso be formed with other charged materials in the composition.

Suitable cationic polymers are described in U.S. Pat. Nos. 3,962,418;3,958,581; and U.S. Publication No. 2007/0207109A1.

Nonionic Polymer. The composition of the present invention may include anonionic polymer as a conditioning agent. Polyalkylene glycols having amolecular weight of more than 1000 are useful herein. Useful are thosehaving the following general formula:

wherein R⁹⁵ is selected from the group consisting of H, methyl, andmixtures thereof. Conditioning agents, and in particular silicones, maybe included in the composition. The conditioning agents useful in thecompositions of the present invention typically comprise a waterinsoluble, water dispersible, non-volatile, liquid that formsemulsified, liquid particles. Suitable conditioning agents for use inthe composition are those conditioning agents characterized generally assilicones (e.g., silicone oils, cationic silicones, silicone gums, highrefractive silicones, and silicone resins), organic conditioning oils(e.g., hydrocarbon oils, polyolefins, and fatty esters) or combinationsthereof, or those conditioning agents which otherwise form liquid,dispersed particles in the aqueous surfactant matrix herein. Suchconditioning agents should be physically and chemically compatible withthe essential components of the composition, and should not otherwiseunduly impair product stability, aesthetics or performance.

The concentration of the conditioning agent in the composition should besufficient to provide the desired conditioning benefits. Suchconcentration can vary with the conditioning agent, the conditioningperformance desired, the average size of the conditioning agentparticles, the type and concentration of other components, and otherlike factors.

The concentration of the silicone conditioning agent typically rangesfrom about 0.01% to about 10%. Non-limiting examples of suitablesilicone conditioning agents, and optional suspending agents for thesilicone, are described in U.S. Reissue Pat. No. 34,584, U.S. Pat. Nos.5,104,646; 5,106,609; 4,152,416; 2,826,551; 3,964,500; 4,364,837;6,607,717; 6,482,969; 5,807,956; 5,981,681; 6,207,782; 7,465,439;7,041,767; 7,217,777; US Patent Application Nos. 2007/0286837A1;2005/0048549A1; 2007/0041929A1; British Pat. No. 849,433; German PatentNo. DE 10036533, which are all incorporated herein by reference;Chemistry and Technology of Silicones, New York: Academic Press (1968);General Electric Silicone Rubber Product Data Sheets SE 30, SE 33, SE 54and SE 76; Silicon Compounds, Petrarch Systems, Inc. (1984); and inEncyclopedia of Polymer Science and Engineering, vol. 15, 2d ed., pp204-308, John Wiley & Sons, Inc. (1989).

Organic Conditioning Oil. The compositions of the present invention mayalso comprise from about 0.05% to about 3% of at least one organicconditioning oil as the conditioning agent, either alone or incombination with other conditioning agents, such as the silicones(described herein). Suitable conditioning oils include hydrocarbon oils,polyolefins, and fatty esters. Also suitable for use in the compositionsherein are the conditioning agents described by the Procter & GambleCompany in U.S. Pat. Nos. 5,674,478, and 5,750,122. Also suitable foruse herein are those conditioning agents described in U.S. Pat. Nos.4,529,586, 4,507,280, 4,663,158, 4,197,865, 4,217, 914, 4,381,919, and4,422, 853.

Hygiene Agent. The compositions of the present invention may alsocomprise components to deliver hygiene and/or malodour benefits such asone or more of zinc ricinoleate, thymol, quaternary ammonium salts suchas Bardac®, polyethylenimines (such as Lupasol® from BASF) and zinccomplexes thereof, silver and silver compounds, especially thosedesigned to slowly release Ag+ or nano-silver dispersions.

Probiotics. The composition may comprise probiotics, such as thosedescribed in WO2009/043709.

Suds Boosters. The composition may preferably comprise suds boosters ifhigh sudsing is desired. Suitable examples are the C₁₀-C₁₆ alkanolamidesor C₁₀-C₁₄ alkyl sulphates, which are preferably incorporated at 1%-10%levels. The C₁₀-C₁₄ monoethanol and diethanol amides illustrate atypical class of such suds boosters. Use of such suds boosters with highsudsing adjunct surfactants such as the amine oxides, betaines andsultaines noted above is also advantageous. If desired, water-solublemagnesium and/or calcium salts such as MgCl₂, MgSO₄, CaCl₂, CaSO₄ andthe like, can be added at levels of, typically, 0.1%-2%, to provideadditional suds and to enhance grease removal performance.

Suds Supressor. Compounds for reducing or suppressing the formation ofsuds may be incorporated into the compositions of the present invention.Suds suppression can be of particular importance in the so-called “highconcentration cleaning process” as described in U.S. Pat. Nos. 4,489,455and 4,489,574, and in front-loading-style washing machines. A widevariety of materials may be used as suds suppressors, and sudssuppressors are well known to those skilled in the art. See, forexample, Kirk Othmer Encyclopedia of Chemical Technology, Third Edition,Volume 7, pages 430-447 (John Wiley & Sons, Inc., 1979). Examples ofsuds supressors include monocarboxylic fatty acid and soluble saltstherein, high molecular weight hydrocarbons such as paraffin, fatty acidesters (e.g., fatty acid triglycerides), fatty acid esters of monovalentalcohols, aliphatic C18-C40 ketones (e.g., stearone), N-alkylated aminotriazines, waxy hydrocarbons preferably having a melting point belowabout 100° C., silicone suds suppressors, and secondary alcohols. Sudssupressors are described in U.S. Pat. Nos. 2,954,347; 4,265,779;4,265,779; 3,455,839; 3,933,672; 4,652,392; 4,978,471; 4,983,316;5,288,431; 4,639,489; 4,749,740; and 4,798,679; 4,075,118; EuropeanPatent Application No. 89307851.9; EP 150,872; and DOS 2,124,526.

For any detergent compositions to be used in automatic laundry washingmachines, suds should not form to the extent that they overflow thewashing machine. Suds suppressors, when utilized, are preferably presentin a “suds suppressing amount. By “suds suppressing amount” is meantthat the formulator of the composition can select an amount of this sudscontrolling agent that will sufficiently control the suds to result in alow-sudsing laundry detergent for use in automatic laundry washingmachines. The compositions herein will generally comprise from 0% to 10%of suds suppressor. When utilized as suds suppressors, monocarboxylicfatty acids, and salts therein, will be present typically in amounts upto 5%, by weight, of the detergent composition. Preferably, from 0.5% to3% of fatty monocarboxylate suds suppressor is utilized. Silicone sudssuppressors are typically utilized in amounts up to 2.0%, by weight, ofthe detergent composition, although higher amounts may be used.Monostearyl phosphate suds suppressors are generally utilized in amountsranging from 0.1% to 2%, by weight, of the composition. Hydrocarbon sudssuppressors are typically utilized in amounts ranging from 0.01% to5.0%, although higher levels can be used. The alcohol suds suppressorsare typically used at 0.2%-3% by weight of the finished compositions.

Pearlescent Agents. Pearlescent agents as described in WO2011/163457 maybe incorporated into the compositions of the invention.

Perfume. Preferably the composition comprises a perfume, preferably inthe range from 0.001 to 3 wt %, most preferably from 0.1 to 1 wt %. Manysuitable examples of perfumes are provided in the CTFA (Cosmetic,Toiletry and Fragrance Association) 1992 International Buyers Guide,published by CFTA Publications and OPD 1993 Chemicals Buyers Directory80^(th) Annual Edition, published by Schnell Publishing Co. It is usualfor a plurality of perfume components to be present in the compositionsof the invention, for example four, five, six, seven or more. In perfumemixtures preferably 15 to 25 wt % are top notes. Top notes are definedby Poucher (Journal of the Society of Cosmetic Chemists 6(2):80 [1995]).Preferred top notes include rose oxide, citrus oils, linalyl acetate,lavender, linalool, dihydromyrcenol and cis-3-hexanol.

Packaging. Any conventional packaging may be used and the packaging maybe fully or partially transparent so that he consumer can see the colourof the product which may be provided or contributed to by the colour ofthe dyes essential to the invention. UV absorbing compounds may beincluded in some or all of the packaging.

Process of Making Compositions

The compositions of the invention may be in any useful form, asdescribed above. They may be made by any process chosen by theformulator, non-limiting examples of which are described in the examplesand in U.S. Pat. No. 4,990,280; U.S. 20030087791A1; U.S. 20030087790A1;U.S. 20050003983A1; U.S. 20040048764A1; U.S. Pat. Nos. 4,762,636;6,291,412; U.S. 20050227891A1; EP 1070115A2; U.S. Pat. Nos. 5,879,584;5,691,297; 5,574,005; 5,569,645; 5,565,422; 5,516,448; 5,489,392; 5,486.

When in the form of a liquid, the laundry care compositions of theinvention may be aqueous (typically above 2 wt % or even above 5 or 10wt % total water, up to 90 or up to 80 wt % or 70 wt % total water) ornon-aqueous (typically below 2 wt % total water content). Typically thecompositions of the invention will be in the form of an aqueous solutionor uniform dispersion or suspension of surfactant, shading dye, andcertain optional other ingredients, some of which may normally be insolid form, that have been combined with the normally liquid componentsof the composition, such as the liquid alcohol ethoxylate nonionic, theaqueous liquid carrier, and any other normally liquid optionalingredients. Such a solution, dispersion or suspension will beacceptably phase stable. When in the form of a liquid, the laundry carecompositions of the invention preferably have viscosity from 1 to 1500centipoises (1-1500 mPa*s), more preferably from 100 to 1000 centipoises(100-1000 mPa*s), and most preferably from 200 to 500 centipoises(200-500 mPa*s) at 20 s-1 and 21° C. Viscosity can be determined byconventional methods. Viscosity may be measured using an AR 550rheometer from TA instruments using a plate steel spindle at 40 mmdiameter and a gap size of 500 μm. The high shear viscosity at 20 s-1and low shear viscosity at 0.05-1 can be obtained from a logarithmicshear rate sweep from 0.1-1 to 25-1 in 3 minutes time at 21 C. Thepreferred rheology described therein may be achieved using internalexisting structuring with detergent ingredients or by employing anexternal rheology modifier. More preferably the laundry carecompositions, such as detergent liquid compositions have a high shearrate viscosity of from about 100 centipoise to 1500 centipoise, morepreferably from 100 to 1000 cps. Unit Dose laundry care compositions,such as detergent liquid compositions have high shear rate viscosity offrom 400 to 1000 cps. Laundry care compositions such as laundrysoftening compositions typically have high shear rate viscosity of from10 to 1000, more preferably from 10 to 800 cps, most preferably from 10to 500 cps. Hand dishwashing compositions have high shear rate viscosityof from 300 to 4000 cps, more preferably 300 to 1000 cps.

The liquid compositions, preferably liquid detergent compositions hereincan be prepared by combining the components thereof in any convenientorder and by mixing, e.g., agitating, the resulting componentcombination to form a phase stable liquid detergent composition. In aprocess for preparing such compositions, a liquid matrix is formedcontaining at least a major proportion, or even substantially all, ofthe liquid components, e.g., nonionic surfactant, the non-surface activeliquid carriers and other optional liquid components, with the liquidcomponents being thoroughly admixed by imparting shear agitation to thisliquid combination. For example, rapid stirring with a mechanicalstirrer may usefully be employed. While shear agitation is maintained,substantially all of any anionic surfactants and the solid formingredients can be added. Agitation of the mixture is continued, and ifnecessary, can be increased at this point to form a solution or auniform dispersion of insoluble solid phase particulates within theliquid phase. After some or all of the solid-form materials have beenadded to this agitated mixture, particles of any enzyme material to beincluded, e.g., enzyme prills, are incorporated. As a variation of thecomposition preparation procedure hereinbefore described, one or more ofthe solid components may be added to the agitated mixture as a solutionor slurry of particles premixed with a minor portion of one or more ofthe liquid components. After addition of all of the compositioncomponents, agitation of the mixture is continued for a period of timesufficient to form compositions having the requisite viscosity and phasestability characteristics. Frequently this will involve agitation for aperiod of from about 30 to 60 minutes.

In one aspect of forming the liquid compositions, the dye is firstcombined with one or more liquid components to form a dye premix, andthis dye premix is added to a composition formulation containing asubstantial portion, for example more than 50% by weight, morespecifically, more than 70% by weight, and yet more specifically, morethan 90% by weight, of the balance of components of the laundrydetergent composition. For example, in the methodology described above,both the dye premix and the enzyme component are added at a final stageof component additions. In another aspect, the dye is encapsulated priorto addition to the detergent composition, the encapsulated dye issuspended in a structured liquid, and the suspension is added to acomposition formulation containing a substantial portion of the balanceof components of the laundry detergent composition.

Pouches. In a preferred embodiment of the invention, the composition isprovided in the form of a unitized dose, either tablet form orpreferably in the form of a liquid/solid (optionally granules)/gel/pasteheld within a water-soluble film in what is known as a pouch or pod. Thecomposition can be encapsulated in a single or multi-compartment pouch.Multi-compartment pouches are described in more detail in EP-A-2133410.When the composition is present in a multi-compartment pouch, thecomposition of the invention may be in one or two or more compartments,thus the dye may be present in one or more compartments, optionally allcompartments. Non-shading dyes or pigments or other aesthetics may alsobe used in one or more compartments. In one embodiment the compositionis present in a single compartment of a multi-compartment pouch.

Suitable film for forming the pouches is soluble or dispersible inwater, and preferably has a water-solubility/dispersibility of at least50%, preferably at least 75% or even at least 95%, as measured by themethod set out here after using a glass-filter with a maximum pore sizeof 20 microns:

50 grams±0.1 gram of pouch material is added in a pre-weighed 400 mlbeaker and 245 ml±1 ml of distilled water is added. This is stirredvigorously on a magnetic stirrer set at 600 rpm, for 30 minutes. Then,the mixture is filtered through a folded qualitative sintered-glassfilter with a pore size as defined above (max. 20 micron). The water isdried off from the collected filtrate by any conventional method, andthe weight of the remaining material is determined (which is thedissolved or dispersed fraction). Then, the percentage solubility ordispersability can be calculated. Preferred film materials are polymericmaterials. The film material can be obtained, for example, by casting,blow-moulding, extrusion or blown extrusion of the polymeric material,as known in the art. Preferred polymers, copolymers or derivativesthereof suitable for use as pouch material are selected from polyvinylalcohols, polyvinyl pyrrolidone, polyalkylene oxides, acrylamide,acrylic acid, cellulose, cellulose ethers, cellulose esters, celluloseamides, polyvinyl acetates, polycarboxylic acids and salts,polyaminoacids or peptides, polyamides, polyacrylamide, copolymers ofmaleic/acrylic acids, polysaccharides including starch and gelatine,natural gums such as xanthum and carragum. More preferred polymers areselected from polyacrylates and water-soluble acrylate copolymers,methylcellulose, carboxymethylcellulose sodium, dextrin, ethylcellulose,hydroxyethyl cellulose, hydroxypropyl methylcellulose, maltodextrin,polymethacrylates, and most preferably selected from polyvinyl alcohols,polyvinyl alcohol copolymers and hydroxypropyl methyl cellulose (HPMC),and combinations thereof. Preferably, the level of polymer in the pouchmaterial, for example a PVA polymer, is at least 60%. The polymer canhave any weight average molecular weight, preferably from about 1000 to1,000,000, more preferably from about 10,000 to 300,000 yet morepreferably from about 20,000 to 150,000. Mixtures of polymers can alsobe used as the pouch material. This can be beneficial to control themechanical and/or dissolution properties of the compartments or pouch,depending on the application thereof and the required needs. Suitablemixtures include for example mixtures wherein one polymer has a higherwater-solubility than another polymer, and/or one polymer has a highermechanical strength than another polymer. Also suitable are mixtures ofpolymers having different weight average molecular weights, for examplea mixture of PVA or a copolymer thereof of a weight average molecularweight of about 10,000-40,000, preferably around 20,000, and of PVA orcopolymer thereof, with a weight average molecular weight of about100,000 to 300,000, preferably around 150,000. Also suitable herein arepolymer blend compositions, for example comprising hydrolyticallydegradable and water-soluble polymer blends such as polylactide andpolyvinyl alcohol, obtained by mixing polylactide and polyvinyl alcohol,typically comprising about 1-35% by weight polylactide and about 65% to99% by weight polyvinyl alcohol. Preferred for use herein are polymerswhich are from about 60% to about 98% hydrolysed, preferably about 80%to about 90% hydrolysed, to improve the dissolution characteristics ofthe material.

Naturally, different film material and/or films of different thicknessmay be employed in making the compartments of the present invention. Abenefit in selecting different films is that the resulting compartmentsmay exhibit different solubility or release characteristics.

Most preferred film materials are PVA films known under the MonoSoltrade reference M8630, M8900, H8779 (as described in the Applicantsco-pending applications ref 44528 and 11599) and those described in U.S.Pat. Nos. 6,166,117 and 6,787,512 and PVA films of correspondingsolubility and deformability characteristics.

The film material herein can also comprise one or more additiveingredients. For example, it can be beneficial to add plasticisers, forexample glycerol, ethylene glycol, diethyleneglycol, propylene glycol,sorbitol and mixtures thereof. Other additives include functionaldetergent additives to be delivered to the wash water, for exampleorganic polymeric dispersants, etc.

Process for Making the Water-Soluble Pouch

The compositions of the invention in pouch form may be made using anysuitable equipment and method. However the multi-compartment pouches arepreferably made using the horizontal form filling process. The film ispreferably wetting, more preferably heated to increase the malleabilitythereof. Even more preferably, the method also involves the use of avacuum to draw the film into a suitable mould. The vacuum drawing thefilm into the mould can be applied for 0.2 to 5 seconds, preferably 0.3to 3 or even more preferably 0.5 to 1.5 seconds, once the film is on thehorizontal portion of the surface. This vacuum may preferably be suchthat it provides an under-pressure of between −100 mbar to −1000 mbar,or even from −200 mbar to −600 mbar.

The moulds, in which the pouches are made, can have any shape, length,width and depth, depending on the required dimensions of the pouches.The moulds can also vary in size and shape from one to another, ifdesirable. For example, it may be preferred that the volume of the finalpouches is between 5 and 300 ml, or even 10 and 150 ml or even 20 and100 ml and that the mould sizes are adjusted accordingly.

Heat can be applied to the film, in the process commonly known asthermoforming, by any means. For example the film may be heated directlyby passing it under a heating element or through hot air, prior tofeeding it onto the surface or once on the surface. Alternatively it maybe heated indirectly, for example by heating the surface or applying ahot item onto the film. Most preferably the film is heated using aninfra red light. The film is preferably heated to a temperature of 50 to120° C., or even 60 to 90° C. Alternatively, the film can be wetted byany mean, for example directly by spraying a wetting agent (includingwater, solutions of the film material or plasticizers for the filmmaterial) onto the film, prior to feeding it onto the surface or once onthe surface, or indirectly by wetting the surface or by applying a wetitem onto the film.

In the case of pouches comprising powders it is advantageous to pinprick the film for a number of reasons: (a) to reduce the possibility offilm defects during the pouch formation, for example film defects givingrise to rupture of the film can be generated if the stretching of thefilm is too fast; (b) to permit the release of any gases derived fromthe product enclosed in the pouch, as for example oxygen formation inthe case of powders containing bleach; and/or (c) to allow thecontinuous release of perfume. Moreover, when heat and/or wetting isused, pin pricking can be used before, during or after the use of thevacuum, preferably during or before application of the vacuum. Preferredis thus that each mould comprises one or more holes which are connectedto a system which can provide a vacuum through these holes, onto thefilm above the holes, as described herein in more detail.

Once a film has been heated/wetted, it is drawn into an appropriatemould, preferably using a vacuum. The filling of the moulded film can bedone by any known method for filling (moving) items. The most preferredmethod will depend on the product form and speed of filling required.Preferably the moulded film is filled by in-line filling techniques. Thefilled, open pouches are then closed, using a second film, by anysuitable method. Preferably, this is also done while in horizontalposition and in continuous, constant motion. Preferably the closing isdone by continuously feeding a second material or film, preferablywater-soluble film, over and onto the web of open pouches and thenpreferably sealing the first film and second film together, typically inthe area between the moulds and thus between the pouches.

Preferred methods of sealing include heat sealing, solvent welding, andsolvent or wet sealing. It is preferred that only the area which is toform the seal, is treated with heat or solvent. The heat or solvent canbe applied by any method, preferably on the closing material, preferablyonly on the areas which are to form the seal. If solvent or wet sealingor welding is used, it may be preferred that heat is also applied.Preferred wet or solvent sealing/welding methods include applyingselectively solvent onto the area between the moulds, or on the closingmaterial, by for example, spraying or printing this onto these areas,and then applying pressure onto these areas, to form the seal. Sealingrolls and belts as described above (optionally also providing heat) canbe used, for example.

The formed pouches can then be cut by a cutting device. Cutting can bedone using any known method. It may be preferred that the cutting isalso done in continuous manner, and preferably with constant speed andpreferably while in horizontal position. The cutting device can, forexample, be a sharp item or a hot item, whereby in the latter case, thehot item ‘burns’ through the film/sealing area.

The different compartments of a multi-compartment pouch may be madetogether in a side-by-side style and consecutive pouches are not cut.Alternatively, the compartments can be made separately. According tothis process and preferred arrangement, the pouches are made accordingto the process comprising the steps of:

-   -   a) forming an first compartment (as described above);    -   b) forming a recess within some or all of the closed compartment        formed in step (a), to generate a second moulded compartment        superposed above the first compartment;    -   c) filling and closing the second compartments by means of a        third film;    -   d) sealing said first, second and third films; and    -   e) cutting the films to produce a multi-compartment pouch.

Said recess formed in step b is preferably achieved by applying a vacuumto the compartment prepared in step a).

Alternatively the second, and optionally third, compartment(s) can bemade in a separate step and then combined with the first compartment asdescribed in our co-pending application EP 08101442.5 which isincorporated herein by reference. A particularly preferred processcomprises the steps of:

-   -   a) forming a first compartment, optionally using heat and/or        vacuum, using a first film on a first forming machine;    -   b) filling said first compartment with a first composition;    -   c) on a second forming machine, deforming a second film,        optionally using heat and vacuum, to make a second and        optionally third moulded compartment;    -   d) filling the second and optionally third compartments;    -   e) sealing the second and optionally third compartment using a        third film;    -   f) placing the sealed second and optionally third compartments        onto the first compartment;    -   g) sealing the first, second and optionally third compartments;        and    -   h) cutting the films to produce a multi-compartment pouch

The first and second forming machines are selected based on theirsuitability to perform the above process. The first forming machine ispreferably a horizontal forming machine. The second forming machine ispreferably a rotary drum forming machine, preferably located above thefirst forming machine.

It will be understood moreover that by the use of appropriate feedstations, it is possible to manufacture multi-compartment pouchesincorporating a number of different or distinctive compositions and/ordifferent or distinctive liquid, gel or paste compositions.

Solid Form. As noted previously, the laundry care compositions may be ina solid form. Suitable solid forms include tablets and particulateforms, for example, granular particles, flakes or sheets. Varioustechniques for forming detergent compositions in such solid forms arewell known in the art and may be used herein. In one aspect, for examplewhen the composition is in the form of a granular particle, the dye isprovided in particulate form, optionally including additional but notall components of the laundry detergent composition. The dye particulateis combined with one or more additional particulates containing abalance of components of the laundry detergent composition. Further, thedye, optionally including additional but not all components of thelaundry detergent composition, may be provided in an encapsulated form,and the shading dye encapsulate is combined with particulates containinga substantial balance of components of the laundry detergentcomposition. Suitable pre-mix particles for incorporation ofdyes/benefit agents into laundry care compositions of the invention aredescribed for example in WO2010/084039, WO2007/039042, WO2010/022775,WO2009/132870, WO2009/087033, WO2007/006357, WO2007/039042,WO2007/096052, WO2011/020991, WO2006/053598, WO2003/018740 andWO2003/018738.

Method of Use. The compositions of this invention, prepared ashereinbefore described, can be used to form aqueous washing/treatmentsolutions for use in the laundering/treatment of fabrics. Generally, aneffective amount of such compositions is added to water, for example ina conventional fabric automatic washing machine, to form such aqueouslaundering solutions. The aqueous washing solution so formed is thencontacted, typically under agitation, with the fabrics to belaundered/treated therewith. An effective amount of the liquid detergentcompositions herein added to water to form aqueous laundering solutionscan comprise amounts sufficient to form from about 500 to 7,000 ppm ofcomposition in aqueous washing solution, or from about 1,000 to 3,000ppm of the detergent compositions herein will be provided in aqueouswashing solution.

Typically, the wash liquor is formed by contacting the laundry carecomposition with wash water in such an amount so that the concentrationof the laundry care composition in the wash liquor is from above 0 g/lto 5 g/l, or from 1 g/l, and to 4.5 g/l, or to 4.0 g/l, or to 3.5 g/l,or to 3.0 g/l, or to 2.5 g/l, or even to 2.0 g/l, or even to 1.5 g/l.The method of laundering fabric or textile may be carried out in atop-loading or front-loading automatic washing machine, or can be usedin a hand-wash laundry application. In these applications, the washliquor formed and concentration of laundry detergent composition in thewash liquor is that of the main wash cycle. Any input of water duringany optional rinsing step(s) is not included when determining the volumeof the wash liquor.

The wash liquor may comprise 40 litres or less of water, or 30 litres orless, or 20 litres or less, or 10 litres or less, or 8 litres or less,or even 6 litres or less of water. The wash liquor may comprise fromabove 0 to 15 litres, or from 2 litres, and to 12 litres, or even to 8litres of water. Typically from 0.01 kg to 2 kg of fabric per litre ofwash liquor is dosed into said wash liquor. Typically from 0.01 kg, orfrom 0.05 kg, or from 0.07 kg, or from 0.10 kg, or from 0.15 kg, or from0.20 kg, or from 0.25 kg fabric per litre of wash liquor is dosed intosaid wash liquor. Optionally, 50 g or less, or 45 g or less, or 40 g orless, or 35 g or less, or 30 g or less, or 25 g or less, or 20 g orless, or even 15 g or less, or even 10 g or less of the composition iscontacted to water to form the wash liquor. Such compositions aretypically employed at concentrations of from about 500 ppm to about15,000 ppm in solution. When the wash solvent is water, the watertemperature typically ranges from about 5° C. to about 90° C. and, whenthe situs comprises a fabric, the water to fabric ratio is typicallyfrom about 1:1 to about 30:1. Typically the wash liquor comprising thelaundry care composition of the invention has a pH of from 3 to 11.5.

In one aspect, such method comprises the steps of optionally washingand/or rinsing said surface or fabric, contacting said surface or fabricwith any composition disclosed in this specification then optionallywashing and/or rinsing said surface or fabric is disclosed, with anoptional drying step.

Drying of such surfaces or fabrics may be accomplished by any one of thecommon means employed either in domestic or industrial settings. Thefabric may comprise any fabric capable of being laundered in normalconsumer or institutional use conditions, and the invention isparticularly suitable for synthetic textiles such as polyester and nylonand especially for treatment of mixed fabrics and/or fibres comprisingsynthetic and cellulosic fabrics and/or fibres. As examples of syntheticfabrics are polyester, nylon, these may be present in mixtures withcellulosic fibres, for example, polycotton fabrics. The solutiontypically has a pH of from 7 to 11, more usually 8 to 10.5. Thecompositions are typically employed at concentrations from 500 ppm to5,000 ppm in solution. The water temperatures typically range from about5° C. to about 90° C. The water to fabric ratio is typically from about1:1 to about 30:1.

EXAMPLES

In the following examples, the dye of formula 1 can be any dye offormula 1 or mixtures thereof, in particular any of dyes 1 to 13 shownin the Dye Synthesis Examples above, or mixtures thereof.

Examples 1-6

Granular laundry detergent compositions for hand washing or washingmachines, typically top-loading washing machines.

1 2 3 4 5 6 (wt %) (wt %) (wt %) (wt %) (wt %) (wt %) Linearalkylbenzenesulfonate 20 22 20 15 19.5 20 C₁₂₋₁₄ Dimethylhydroxyethyl0.7 0.2 1 0.6 0.0 0 ammonium chloride AE3S 0.9 1 0.9 0.0 0.4 0.9 AE7 0.00.0 0.0 1 0.1 3 Sodium tripolyphosphate 5 0.0 4 9 2 0.0 Zeolite A 0.0 10.0 1 4 1 1.6R Silicate (SiO₂:Na₂O at 7 5 2 3 3 5 ratio 1.6:1) Sodiumcarbonate 25 20 25 17 18 19 Polyacrylate MW 4500 1 0.6 1 1 1.5 1 Randomgraft copolymer¹ 0.1 0.2 0.0 0.0 0.05 0.0 Carboxymethyl cellulose 1 0.31 1 1 1 Stainzyme ® (20 mg active/g) 0.1 0.2 0.1 0.2 0.1 0.1 Protease(Savinase ®, 32.89 mg 0.1 0.1 0.1 0.1 0.1 active/g) Amylase - Natalase ®(8.65 mg 0.1 0.0 0.1 0.0 0.1 0.1 active/g) Lipase - Lipex ® (18 mg 0.030.07 0.3 0.1 0.07 0.4 active/g) Dye of formula 1 0.01 0.001 0.003 0.00050.002 0.0009 Fluorescent Brightener 1 0.06 0.0 0.06 0.18 0.06 0.06Fluorescent Brightener 2 0.1 0.06 0.1 0.0 0.1 0.1 DTPA 0.6 0.8 0.6 0.250.6 0.6 MgSO₄ 1 1 1 0.5 1 1 Sodium Percarbonate 0.0 5.2 0.1 0.0 0.0 0.0Sodium Perborate 4.4 0.0 3.85 2.09 0.78 3.63 Monohydrate NOBS 1.9 0.01.66 0.0 0.33 0.75 TAED 0.58 1.2 0.51 0.0 0.015 0.28 Sulphonated zinc0.0030 0.0 0.0012 0.0030 0.0021 0.0 phthalocyanine S-ACMC 0.1 0.0 0.00.0 0.06 0.0 Direct Violet Dye (DV9 or 0.0 0.0 0.0003 0.0001 0.0001 0.0DV99 or DV66) Sulfate/Moisture Balance

Examples 7-13

Granular laundry detergent compositions typically for front-loadingautomatic washing machines.

7 8 9 10 11 12 13 (wt %) (wt %) (wt %) (wt %) (wt %) (wt %) (wt %)Linear alkylbenzenesulfonate 8 7.1 7 6.5 7.5 7.5 2.0 AE3S 0 4.8 1.0 5.24 4 2.5 C12-14 Alkylsulfate 1 0 1 0 0 0 0.5 AE7 2.2 0 2.2 0 0 0 6.5C₁₂₋₁₄ Dimethyl 0.75 0.94 0.98 0.98 0 0 0 hydroxyethylammonium chlorideCrystalline layered silicate (δ- 4.1 0 4.8 0 0 0 0 Na₂Si₂O₅) Zeolite A 50 5 0 2 2 0.5 Citric Acid 3 5 3 4 2.5 3 2.5 Sodium Carbonate 15 20 14 2023 23 23 Silicate 2R (SiO₂:Na₂O at ratio 0.08 0 0.11 0 0 0 0 2:1) Soilrelease agent 0.75 0.72 0.71 0.72 0 0 0 Acrylic Acid/Maleic Acid 1.1 3.71.0 3.7 2.6 3.8 3.8 Copolymer Carboxymethylcellulose 0.15 1.4 0.2 1.4 10.5 0.5 Protease - Purafect ® (84 mg active/g) 0.2 0.2 0.3 0.15 0.120.13 0.13 Amylase - Stainzyme Plus ® (20 mg 0.2 0.15 0.2 0.3 0.15 0.150.15 active/g) Lipase - Lipex ® (18.00 mg active/g) 0.05 0.15 0.1 0 0 00 Amylase - Natalase ® (8.65 mg 0.1 0.2 0 0 0.15 0.15 0.15 active/g)Cellulase - Celluclean ™ (15.6 mg 0 0 0 0 0.1 0.1 0.1 active/g) Dye offormula 1 0.01 0.006 0.008 0.007 0.02 0.005 0.005 TAED 3.6 4.0 3.6 4.02.2 1.4 1.4 Percarbonate 13 13.2 13 13.2 16 14 1.4 Na salt ofEthylenediamine-N,N′- 0.2 0.2 0.2 0.2 0.2 0.2 0.2 disuccinic acid, (S,S) isomer (EDDS) Hydroxyethane di phosphonate 0.2 0.2 0.2 0.2 0.2 0.20.2 (HEDP) MgSO₄ 0.42 0.42 0.42 0.42 0.4 0.4 0.4 Perfume 0.5 0.6 0.5 0.60.6 0.6 0.6 Suds suppressor agglomerate 0.05 0.1 0.05 0.1 0.06 0.05 0.05Soap 0.45 0.45 0.45 0.45 0 0 0 Sulphonated zinc phthalocyanine 0.00070.0012 0.0007 0 0 0 0 (active) S-ACMC 0.01 0.01 0 0.01 0 0 0 DirectViolet 9 (active) 0 0 0.0001 0.0001 0 0 0 Sulfate/Water & MiscellaneousBalance

Any of the above compositions is used to launder fabrics at aconcentration of 7000 to 10000 ppm in water, 20-90° C., and a 5:1water:cloth ratio. The typical pH is about 10. The fabrics are thendried. In one aspect, the fabrics are actively dried using a dryer. Inone aspect, the fabrics are actively dried using an iron. In anotheraspect, the fabrics are merely allowed to dry on a line wherein they areexposed to air and optionally sunlight.

Examples 14-20 Heavy Duty Liquid Laundry Detergent Compositions

14 15 16 17 18 19 20 (wt %) (wt %) (wt %) (wt %) (wt %) (wt %) (wt %)AES C₁₂₋₁₅ alkyl ethoxy (1.8) sulfate 11 10 4 6.32 0 0 0 AE3S 0 0 0 02.4 0 0 Linear alkyl benzene 1.4 4 8 3.3 5 8 19 sulfonate/sulfonic acidHSAS 3 5.1 3 0 0 0 0 Sodium formate 1.6 0.09 1.2 0.04 1.6 1.2 0.2 Sodiumhydroxide 2.3 3.8 1.7 1.9 1.7 2.5 2.3 Monoethanolamine 1.4 1.49 1.0 0.70 0 To pH 8.2 Diethylene glycol 5.5 0.0 4.1 0.0 0 0 0 AE9 0.4 0.6 0.30.3 0 0 0 AE8 0 0 0 0 0 0 20.0 AE7 0 0 0 0 2.4 6 0 Chelant (HEDP) 0.150.15 0.11 0.07 0.5 0.11 0.8 Citric Acid 2.5 3.96 1.88 1.98 0.9 2.5 0.6C₁₂₋₁₄ dimethyl Amine Oxide 0.3 0.73 0.23 0.37 0 0 0 C₁₂₋₁₈ Fatty Acid0.8 1.9 0.6 0.99 1.2 0 15.0 4-formyl-phenylboronic acid 0 0 0 0 0.050.02 0.01 Borax 1.43 1.5 1.1 0.75 0 1.07 0 Ethanol 1.54 1.77 1.15 0.89 03 7 A compound having the following 0.1 0 0 0 0 0 2.0 general structure:bis((C₂H₅O)(C₂H₄O)n)(CH₃)—N⁺- C_(x)H_(2x)—N⁺—(CH₃)—bis((C₂H₅O)(C₂H₄O)n), wherein n = from 20 to 30, and x = from 3 to 8, orsulphated or sulphonated variants thereof Ethoxylated (EO₁₅)tetraethylene 0.3 0.33 0.23 0.17 0.0 0.0 0 pentamine EthoxylatedPolyethylenimine² 0 0 0 0 0 0 0.8 Ethoxylated hexamethylene diamine 0.80.81 0.6 0.4 1 1 1,2-Propanediol 0.0 6.6 0.0 3.3 0.5 2 8.0 FluorescentBrightener 0.2 0.1 0.05 0.3 0.15 0.3 0.2 Hydrogenated castor oilderivative 0.1 0 0 0 0 0 0.1 structurant Perfume 1.6 1.1 1.0 0.8 0.9 1.51.6 Core Shell Melamine-formaldehyde 0.10 0.05 0.01 0.02 0.1 0.05 0.1encapsulate of perfume Protease (40.6 mg active/g) 0.8 0.6 0.7 0.9 0.70.6 1.5 Mannanase: Mannaway ® (25 mg 0.07 0.05 0.045 0.06 0.04 0.045 0.1active/g) Amylase: Stainzyme ® (15 mg 0.3 0 0.3 0.1 0 0.4 0.1 active/g)Amylase: Natalase ® (29 mg 0 0.2 0.1 0.15 0.07 0 0.1 active/g)Xyloglucanase (Whitezyme ®, 20 mg 0.2 0.1 0 0 0.05 0.05 0.2 active/g)Lipex ® (18 mg active/g) 0.4 0.2 0.3 0.1 0.2 0 0 Dye of formula 1 0.0060.002 0.001 0.01 0.005 0.003 0.004 *Water, dyes & minors Balance *Basedon total cleaning and/or treatment composition weight, a total of nomore than 12% water

Examples 21 to 25 Unit Dose Compositions

This Example provides various formulations for unit dose laundrydetergents. Such unit dose formulations can comprise one or multiplecompartments.

The following unit dose laundry detergent formulations of the presentinvention are provided below.

Ingredients 21 22 23 24 25 Alkylbenzene sulfonic 14.5 14.5 14.5 14.514.5 acid C 11-13, 23.5% 2-phenyl isomer C₁₂₋₁₄ alkyl ethoxy 3 sulfate7.5 7.5 7.5 7.5 7.5 C₁₂₋₁₄ alkyl 7-ethoxylate 13.0 13.0 13.0 13.0 13.0Citric Acid 0.6 0.6 0.6 0.6 0.6 Fatty Acid 14.8 14.8 14.8 14.8 14.8Enzymes (as % raw 1.7 1.7 1.7 1.7 1.7 material not active) Ethoxylated4.0 4.0 4.0 4.0 4.0 Polyethylenimine¹ Dye of formula 1 0.005 0.006 0.0030.001 0.1 Hydroxyethane 1.2 1.2 1.2 1.2 1.2 diphosphonic acid Brightener0.3 0.3 0.3 0.3 0.3 P-diol 15.8 13.8 13.8 13.8 13.8 Glycerol 6.1 6.1 6.16.1 6.1 MEA 8.0 8.0 8.0 8.0 8.0 TIPA — — 2.0 — — TEA — 2.0 — — — Cumenesulphonate — — — — 2.0 cyclohexyl dimethanol — — — 2.0 — Water 10 10 1010 10 Structurant 0.14 0.14 0.14 0.14 0.14 Perfume 1.9 1.9 1.9 1.9 1.9Buffers To pH 8.0 (monoethanolamine) Solvents To 100% (1,2 propanediol,ethanol)

Example 26 Multiple Compartment Unit Dose Compositions

Multiple compartment unit dose laundry detergent formulations of thepresent invention are provided below. In these examples the unit dosehas three compartments, but similar compositions can be made with two,four or five compartments. The film used to encapsulate the compartmentsis polyvinyl alcohol.

Base Composition Ingredients % 26 27 28 29 Glycerol 5.3 5.0 5.0 4.21,2-propanediol 10.0 15.3 17.5 16.4 Citric Acid 0.5 0.7 0.6 0.5Monoethanolamine 10.0 8.1 8.4 7.6 Caustic soda — — — — Hydroxyethanediphosphonic 1.1 2.0 0.6 1.5 acid Polyethylene glycol 0 0 2.5 3.0Potassium sulfite 0.2 0.3 0.5 0.7 Nonionic Marlipal C24EO₇ 20.1 14.313.0 18.6 HLAS 24.6 18.4 17.0 14.8 Fluorescent Brightener 1 +/or 2 0.20.2 0.02 0.3 Enzymes: protease, amylase, 1.5 1.5 1.0 0.4 mannanase,lipase, cellulose and/or pectate lyase C12-15 Fatty acid 16.4 6.0 11.013.0 bis((C₂H₅O)(C₂H₄O)n)(CH₃)—N⁺—C_(x)H_(2x)—N⁺—(CH₃)- 2.9 0.1 0 0bis((C₂H₅O)(C₂H₄O)n), wherein n = from 20 to 30, and x = from 3 to 8, orsulphated or sulphonated variants thereof Polyethyleneimine ethoxylate1.1 5.1 2.5 4.2 PEI600 E20 Cationic cellulose polymer 0 0 0.3 0.5 Randomgraft copolymer 0 1.5 0.3 0.2 MgCl₂ 0.2 0.2 0.1 0.3 Structurant 0.2 0.120.2 0.2 Perfume (may include perfume 0.1 0.3 0.01 0.05 microcapsules)Solvents (1,2 propanediol, To 100% To 100% To 100% To 100% ethanol) andoptional aesthetics

Composition 30 31 Compartment A B C A B C Volume of each 40 ml 5 ml 5 ml40 ml 5 ml 5 ml compartment Active material in Wt. % Perfume 1.6 1.6 1.61.6 1.6 1.6 Dye of formula 1 0 0.006 0 0 0 0.04 TiO2 — — — — 0.1 —Sodium Sulfite 0.4 0.4 0.4 0.3 0.3 0.3 Acusol 305, — 2 — — Rohm&HaasHydrogenated 0.14 0.14 0.14 0.14 0.14 0.14 castor oil Base CompositionAdd Add to Add Add to Add to Add to 26, 27, 28 or 29 to 100% to 100%100% 100% 100% 100%

Composition 32 33 Compartment A B C A B C Volume of each 40 ml 5 ml 5 ml40 ml 5 ml 5 ml compartment Active material in Wt. % Perfume 1.6 1.6 1.61.6 1.6 1.6 Dye of formula 1 0 0 <0.05 <0.01 0 0 TiO2 0.1 — — — 0.1 —Sodium Sulfite 0.4 0.4 0.4 0.3 0.3 0.3 Acusol 305, 1.2 2 — — Rohm&HaasHydrogenated 0.14 0.14 0.14 0.14 0.14 0.14 castor oil Base CompositionAdd to Add to Add Add to Add to Add to 26, 27, 28, 29 100% 100% to 100%100% 100% 100%

Example 34

Bleach & Laundry Additive Detergent Formulations

Ingredients A B C D E F AES¹ 11.3 6.0 15.4 16.0 12.0 10.0 LAS² 25.6 12.04.6 — — 26.1 MEA-HSAS³ — — — 3.5 — — DTPA: Diethylene 0.51 — 1.5 — — 2.6triamine pentaacetic acid 4,5-Dihydroxy-1,3- 1.82 — — — — 1.4benzenedisulfonic acid disodium salt 1,2-propandiol — 10 — — — 15Copolymer of 2.0 dimethylterephthalate, 1,2- propylene glycol, methylcapped PEG Poly(ethyleneimine) 1.8 ethoxylated, PEI600 E20 Acrylicacid/maleic 2.9 acid copolymer Acusol 880 2.0 1.8 2.9 (HydrophobicallyModified Non-Ionic Polyol) Protease (55 mg/g active) — — — — 0.1 0.1Amylase (30 mg/g active) — — — — — 0.02 Perfume — 0.2 0.03 0.17 — 0.15Brightener 0.21 — — 0.15 — 0.18 Dye of formula 1 0.01 0.005 0.006 0.0020.007 0.008 water, other optional to to to to to to agents/components*100% 100% 100% 100% 100% 100% balance balance balance balance balancebalance *Other optional agents/components include suds suppressors,structuring agents such as those based on Hydrogenated Castor Oil(preferably Hydrogenated Castor Oil, Anionic Premix), solvents and/orMica pearlescent aesthetic enhancer.Raw Materials and Notes for Composition Examples

LAS is linear alkylbenzenesulfonate having an average aliphatic carbonchain length C₉-C₁₅ supplied by Stepan, Northfield, Ill., USA orHuntsman Corp. (HLAS is acid form).

C₁₂₋₁₄ Dimethylhydroxyethyl ammonium chloride, supplied by ClariantGmbH, Germany AE3S is C₁₂₋₁₅ alkyl ethoxy (3) sulfate supplied byStepan, Northfield, Ill., USA AE7 is C₁₂₋₁₅ alcohol ethoxylate, with anaverage degree of ethoxylation of 7, supplied by Huntsman, Salt LakeCity, Utah, USA

AES is C₁₀₋₁₈ alkyl ethoxy sulfate supplied by Shell Chemicals. AE9 isC₁₂₋₁₃ alcohol ethoxylate, with an average degree of ethoxylation of 9,supplied by Huntsman, Salt Lake City, Utah, USA

HSAS or HC1617HSAS is a mid-branched primary alkyl sulfate with averagecarbon chain length of about 16-17

-   Sodium tripolyphosphate is supplied by Rhodia, Paris, France-   Zeolite A is supplied by Industrial Zeolite (UK) Ltd, Grays, Essex,    UK-   1.6R Silicate is supplied by Koma, Nestemica, Czech Republic-   Sodium Carbonate is supplied by Solvay, Houston, Tex., USA-   Polyacrylate MW 4500 is supplied by BASF, Ludwigshafen, Germany-   Carboxymethyl cellulose is Finnfix® V supplied by CP Kelco, Arnhem,    Netherlands Suitable chelants are, for example, diethylenetetraamine    pentaacetic acid (DTPA) supplied by Dow Chemical, Midland, Mich.,    USA or Hydroxyethane di phosphonate (HEDP) supplied by Solutia, St    Louis, Mo., USA Bagsvaerd, Denmark-   Savinase®, Natalase®, Stainzyme®, Lipex®, Celluclean™, Mannaway® and    Whitezyme® are all products of Novozymes, Bagsvaerd, Denmark.-   Proteases may be supplied by Genencor International, Palo Alto,    Calif., USA (e.g. Purafect Prime®) or by Novozymes, Bagsvaerd,    Denmark (e.g. Liquanase®, Coronase®).-   Fluorescent Brightener 1 is Tinopal® AMS, Fluorescent Brightener 2    is Tinopal® CBS-X, Sulphonated zinc phthalocyanine and Direct Violet    9 is Pergasol® Violet BN-Z all supplied by Ciba Specialty Chemicals,    Basel, Switzerland-   Sodium percarbonate supplied by Solvay, Houston, Tex., USA-   Sodium perborate is supplied by Degussa, Hanau, Germany-   NOBS is sodium nonanoyloxybenzenesulfonate, supplied by Future    Fuels, Batesville, USA-   TAED is tetraacetylethylenediamine, supplied under the Peractive®    brand name by Clariant GmbH, Sulzbach, Germany-   S-ACMC is carboxymethylcellulose conjugated with C.I. Reactive Blue    19, sold by Megazyme, Wicklow, Ireland under the product name    AZO-CM-CELLULOSE, product code S-ACMC.-   Soil release agent is Repel-o-tex® PF, supplied by Rhodia, Paris,    France-   Acrylic Acid/Maleic Acid Copolymer is molecular weight 70,000 and    acrylate:maleate ratio 70:30, supplied by BASF, Ludwigshafen,    Germany-   Na salt of Ethylenediamine-N,N′-disuccinic acid, (S,S) isomer (EDDS)    is supplied by Octel, Ellesmere Port, UK

Hydroxyethane di phosphonate (HEDP) is supplied by Dow Chemical,Midland, Mich., USA

Suds suppressor agglomerate is supplied by Dow Corning, Midland, Mich.,USA

HSAS is mid-branched alkyl sulfate as disclosed in U.S. Pat. No.6,020,303 and U.S. Pat. No. 6,060,443 C₁₂₋₁₄ dimethyl Amine Oxide issupplied by Procter & Gamble Chemicals, Cincinnati, USA

Random graft copolymer is a polyvinyl acetate grafted polyethylene oxidecopolymer having a polyethylene oxide backbone and multiple polyvinylacetate side chains. The molecular weight of the polyethylene oxidebackbone is about 6000 and the weight ratio of the polyethylene oxide topolyvinyl acetate is about 40:60 and no more than 1 grafting point per50 ethylene oxide units. Ethoxylated polyethyleneimine ispolyethyleneimine (MW=600) with 20 ethoxylate groups per —NH.

Cationic cellulose polymer is LK400, LR400 and/or JR30M from AmercholCorporation, Edgewater N.J.

Note: all enzyme levels are expressed as % enzyme raw material

The dimensions and values disclosed herein are not to be understood asbeing strictly limited to the exact numerical values recited. Instead,unless otherwise specified, each such dimension is intended to mean boththe recited value and a functionally equivalent range surrounding thatvalue. For example, a dimension disclosed as “40 mm” is intended to mean“about 40 mm”.

What is claimed is:
 1. A carboxylate dye having the structure of formula(5):

wherein A is an aromatic moiety, selected from substituted carbocyclicand substituted heterocyclic moieties; X is H, Cl, Br, OH, C₁₋₄-alkyl orC₁₋₄-alkoxy; R¹⁰, R¹¹ each independently is H, C₁₋₁₆-alkyl orC₁₋₁₆-alkenyl; M is H or a charge balancing cation; L is an organiclinking group; and R¹, R² each independently are selected fromhydroxyalkylenes and polymeric epoxides.
 2. The carboxylate dye of claim1, wherein a compound D-H has a maximum extinction coefficient of >1000l/mol/cm at λ_(max) in the wavelength range of 400-750 nm in methanolsolution.
 3. The carboxylate dye of claim 1, wherein L is an organiclinking group having a molecular weight of 14-1000 Daltons.
 4. Thecarboxylate dye of claim 1, wherein L consists essentially of C, H andoptionally O and/or N.
 5. The carboxylate dye of claim 4, wherein in thesequence of bonds in L linking the group COOM to the carboxylate dye anygroups —C(═O)—O—, if present, have the orientation of —C(R¹⁰)(R¹¹). . .—C(═O)—O—. . . CO₂M.
 6. The carboxylate dye of claim 1, wherein L is aC₁₋₂₀-alkylene chain optionally having ether (—O—) and/or ester and/oramide links present therein, and the chain is optionally substitutedwith Cl, Br, OH, CN, NO₂, or SO₂CH₃.
 7. The carboxylate dye of claim 1,wherein M is an H, Na or K ion.
 8. The carboxylate dye of claim 1,wherein at least one of R¹⁰ and R¹¹ is H.
 9. The carboxylate dye ofclaim 1, wherein R¹ and R² are independently selected from polyalkyleneoxides and copolymers thereof.
 10. The carboxylate dye of claim 9,wherein R¹ and R² are independently selected from polyethylene oxides;polypropylene oxides: polybutylene oxides; and copolymers ofpolyethylene oxides, polypropylene oxides, and polybutylene oxides.